Get Smart With Automated Digital Signage Applications January 26, 2018 by Kenneth Brinkmann Guest Post: Debbie DeWitt, Visix We all want to be smart. The word smart means showing quick intelligence, but can also mean socially elegant and sophisticated. In project management, objectives are sometimes referred to as S.M.A.R.T., which is an acronym for specific (a targeted area for improvement), measurable (a quantifiable indicator of progress), achievable (specific short- and medium-term objectives), relevant (in line with corporate …
This Wild Data Visualization Shows Traffic Flow For Entire U.S., Hour By Hour January 11, 2018 by Super User This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. The …
iGirouette Digital Street Signs Get First Rollout In Lyon. France November 22, 2017 by Super User If you’ve been at ISE in Amsterdam the last couple of years, and particularly the 2017 version, you will likely have noticed digital directional signs that are a bit of a hybrid of a street sign post and a wayfinding system. It’s a system I thought was really interesting, but wondered if there were real …
Sixteen:Nine Podcasts: Michael Clarke, Citilabs November 22, 2017 by Super User The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience. The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they …
Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign November 20, 2017 by Super User Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …
Intersection Signs Downtown Philly For 100 Smart City Ad Screens November 2, 2017 by Super User The Google-backed media firm Intersection has reached an agreement to install 100 of its smart city ad posters on the streets of downtown Philadelphia, with the network dubbed LinkPHL. The large street-level kiosks will bring free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and be bankrolled by large street furniture-style …
How Video Walls Monitor Your Company’s Performance In Real Time October 23, 2017 by Hoa Tong Guest Post: Tim Griffin, Userful In business today, tracking your company’s performance is vital to ensure its success. Organizations track online traffic, stock performance, social engagement, eCommerce, support tickets, as well as external information that executives need to be aware of to help them make better business decisions—e.g. currency exchanges, local weather, international news. With …
NYC Digital Signage Startup Digital Social Retail Plans IPO October 20, 2017 by Super User You don’t see a lot of IPOs being floated out there by digital signage companies, but that’s what NYC-based Digital Social Retail is taking the necessary steps with the SEC to do. The three-year-old company put out a press release saying it has been qualified by the Securities and Exchange Commission (“SEC”) pursuant to the Regulation …
Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions October 19, 2017 by Super User This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. Created by BBH and produced by Grand Visual, the UK campaign for Audi that’s now active uses traffic, …
Amazing 3D LED, Without Any Moving Parts October 16, 2017 by Super User There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and …
