This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair November 23, 2018 by Super User This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. The Movember Foundation, the men’s health charity, is running a campaign in the UK and Australia that uses Quividi’s pattern …
Scott Kolber Of Roadify On Organizing Transit Data For The Masses November 21, 2018 by Super User Mass transport data is some of the stickiest content out there for digital signage screens. It’s information people tend to want and need, and they’ll habitually look at screens to get it. Tapping into the open data from one transport authority, to show it on screens, is relatively easy. It gets more complicated when you …
Nike Opens Screen-Filled, Frictionless Shopping Flagship In NYC November 19, 2018 by Super User Nike late last week opened the doors to what it calls “House of Innovation 000” – a new six-level flagship store at 650 Fifth Avenue in New York that is built around making shopping largely frictionless, and uses a lot of screens. The 68,000 square foot store includes a center-hung, multi-level not-sure-what-I’d-call-it multi-sensory tower structure …
BrightSign Partners With BlueFox On WiFi-Sensing Retail Analytics November 16, 2018 by Super User BrightSign is the latest digital signage-focused company to build analytics into its offer, though it is via partnership and done a little differently than some other companies in the ecosystem. The Silicon Valley-based Roku spinoff BrightSign has integrated BlueFox’s WiFi sniffing technology into its range of digital signage media players. The pitch for what’s touted as …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Super User Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
LED Light Displays Show The Ebb And Flow Of Boston’s Tides, Using Data Visualization November 8, 2018 by Super User This is one of those projects that treads the line between light and signage – though I’d probably argue it’s much more about lighting. But very smart lighting, that is visualizing data. So kinda signage. Which is why I am writing about it. Tidal Light is a public data sculpture that uses addressable LED light …
Rich Ventura Goes Deep On ALP – NEC’s New Retail Analytics Platform October 31, 2018 by Super User NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, with the launch of something called ALP – which is short for Analytics Learning Platform. It’s a retail intelligence program that uses cameras and other sensors, AI, big data, cloud …
Understanding Programmatic Digital Out Of Home In One Easy Post October 25, 2018 by sixteenninewpadmin Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. Unfortunately, not everyone understands how this model works …
