Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Dave Haynes The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content August 9, 2019 by Dave Haynes Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. Rodolfo Saccoman, the five-year-old company’s CEO and co-founder, says the …
AirDroid Business Touted As Android Device Management Solution For Digital Signage, Kiosks July 31, 2019 by Dave Haynes A San Francisco-area company that specializes in mobile device management (MDM) software solutions has announced a business application, AirDroid Business, aimed at use-cases like kiosks and digital signage. “Our research tells us that small and medium businesses cringe at expensive enterprise mobile device management solutions that offer far too many valueless features,” says Anson Shiong, CEO …
Mike Kilian On The Opportunities And Challenges Of Workplace Digital Signage July 24, 2019 by Dave Haynes Just about anyone involved on the sales or management side of digital signage these days knows that workplace communications has pretty quickly grown into one of the most active and interesting verticals. With QSRs, the other hot vertical, you’re doing menus and digital promo posters. In the workplace, all kinds of interesting things are possible, …
Pop-Up Shop In Flashy UK Mall Uses AI To Highlight Trendiest Togs July 3, 2019 by Dave Haynes The major shopping center Westfield London has launched a pop-up store that uses artificial intelligence from Nextatlas to identify, curate and display the hottest fashion trends available in that mall. It’s a short-term demo, with proceeds going to the Save The Children charity. The online retail public Essential Retail reports: The Trending Store pop-up, which will …
Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection June 26, 2019 by Dave Haynes Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. The 1,500+ page master plan proposes that the company would fund up to $1.3 billion to transform a largely derelict 4.8-hectare waterfront property in an old docklands area into …
Deloitte’s IoT Dashboard Video Wall Logs What’s Happening In Toronto Offices June 6, 2019 by Dave Haynes Following up on that post about seeing a big BMO LED wall while on a layover, I also popped by the lobby of consulting giant Deloitte’s main Toronto office to see a video wall in its reception area that a friend said was interesting. The wall on the mezzanine level, where visitors check in, shows …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Dave Haynes This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
Digital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise May 30, 2019 by Dave Haynes A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, which is on top of a $21 million round late last year. Firefly offers a supplemental revenue stream to rideshare drivers in return for affixing a hyper-local, geo-fenced digital sign …
IoT Weight Sensors On Sydney’s Commuter Rail Cars Show Occupancy Estimates On Platform Screens May 29, 2019 by Dave Haynes This is very clever and useful – commuters travelling on the rail network in Sydney, Australia can now make informed decisions on where to stand on a platform for the best shot at getting a seat. The rail authority, Transport for NSW, now has digital signage on platforms that shows which rail cars have seats …
