Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Super User Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
Intuiface Mashes Up Interactive Signage Software With Retail Gadget Maker November 21, 2019 by Super User French interactive software and solutions firm Intuiface has worked out an interesting integration with a Dutch technology company, Nexmosphere, that makes sensors and actuators used for things like one-to-one retail merchandising and marketing. Nexmosphere gadgets range buttons, RFID readers, gender identification cameras, and proximity sensors to LED light strips and audio players. Intuiface’s elevator pitch …
Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens November 13, 2019 by Super User The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. This will sound nerdy, but …
Intel Opens Screen-Filled Smart Building Near Tel Aviv November 11, 2019 by Super User Intel recently opened an awfully nice, screen-filled development center in Petach Tikva, Israel – which is an eastern suburb of Tel Aviv. The 800,000-square-foot, 11-story building brings together 2,000 employees who had been scattered in eight buildings across five campuses. What caught my eye is all of the meeting room sign and directory tech, as …
Enplug Joins Short (I Think) List Of Companies Supporting Automated Safety Alerts October 22, 2019 by Super User LA-based CMS Enplug has added support for the Alertus Mass Notification System into its digital signage platform, making it possible to automate on-premise safety alerts. “Even the most thorough disaster preparation can be rendered useless without the ability to quickly and automatically alert people to the danger at hand,” says Nanxi Liu, CEO of Enplug. …
NowSignage Announces Secure Integration With Power BI’s Visualized Data Toolset September 3, 2019 by Super User Manchester, UK-based digital signage CMS provider NowSignage has announced a full integration with Microsoft’s Power BI product – a business analytics tool set popular in business environments. The company says its integration is an industry-first, but five seconds on Google reveals several companies have some degree of integration with things like visualized data widgets. NowSignage …
Wayfinding’s Jibestream Acquired By Indoor Positioning Firm Inpixon August 23, 2019 by Super User Toronto’s Jibestream, one of the early entrants in the shopping mall and campus mapping/wayfinding space, has been acquired by a Silicon Valley company known for its indoor positioning analytics. Jibestream will be familiar to a number of digital signage solutions companies and when it first started about 10 years ago, was doing everything from the …
Shanghai Spinoff Touting $30 AI-based Camera And Processor With Built-In Analytics Capabilities August 20, 2019 by Super User A Shanghai spin-off company called HuskyLens is running a successful Kickstarter campaign for what is described as an easy-to-use AI-driven $30 USD camera that has built-in tech like face pattern and objection detection. The camera/sensor could, in theory, be used by companies wanting to offer base-level video analytics capabilities (though I assume there is all …
E-paper Screens Used As Patient Room Digital Signage In Florida Hospital August 14, 2019 by Super User Using screens as digital meeting room signs has turned into a big business, with dozens of companies offering a smarter way to designate whether a meeting space is occupied or booked, and by whom. There’s another very different scenario where digital signs make a lot of sense outside of rooms, and that’s in medical centers. …
Prague’s Airport Testing Digital Signage Display Tied To Predominant Passenger Languages August 14, 2019 by Super User The international airport at Prague, in the Czech Republic, is testing a digital signage-driven communications system that tailors content to the predominant language of arriving travelers. I’ve seen this done in places like Dubai for advertising at baggage carousels, but in this case, it is entirely driven by the airport management’s desire to relay passenger …
