MVIX Expands Information Capabilities Across Full Passenger Side Of Airports October 12, 2022 by Super User It’s just logical that if you want to sell your software capabilities into a specific market, you’re likely going to have more success if that product is tuned to that specific market’s broad needs … as opposed to having more generalized tools that COULD do what’s desired. The DC-area software firm Mvix appears to regard …
Skykit Partners With Datadog On Real-Time KPI Dashboard Visualizations October 6, 2022 by Super User The Minneapolis CMS software shop Skykit has done what I think is a cagey little partnership with a company called Datadog, making it easy for customers who use the latter’s cloud security and monitoring platform to visualize status and activity dashboards on large displays around a workplace. Skykit Dashboard Connections, says PR, “are now available …
Volta Eases Off Rollout Accelerator; Cutting Staff And Pulling Back DOOH Ad Revenue Forecast October 3, 2022 by Super User The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through investor dollars, and now there’s word the San Francisco start-up is easing off the accelerator and tapping the brakes. The company has announced an “organizational realignment to reduce costs and drive …
Software Maintenance Boo-Boo Triggers False Active Shooter Alerts On New England College Campus Screens September 6, 2022 by Super User Data integration and triggered messaging are great applications for digital signage, but their use can come with some risks – as evidenced just before the long weekend at a US college. A false active shooter warning was sent out to the entire Amherst College campus last week, including to digital signs around the New England campus. …
LA Bus Shelter Expansion Clears Approvals Hurdle; Integrated DOOH Screens, Surprise!, Have Opponents September 1, 2022 by Super User A proposal to add some 3,450 new tech-laden transit shelters to LA’s streets has cleared a big hurdle for its backers, but still needs to get the final OK from the full Los Angeles City Council. LA’s public works board has approved a plan from a partnership called Tranzito-Vector to add the shelters to the …
GSTV, Ara Labs Partner On Deploying, Marketing Screens Adjacent To EV Charging Units August 26, 2022 by Super User Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations. Destination Media, the place-based media …
Morton Salt Using Gesture-Driven Video Wall To Tell Company Story At New HQ Digs August 19, 2022 by Super User When the biggest producer and marketer of salt – for dining all the way to de-icing – moved its 350 or so staffers to new digs in downtown Chicago, the CEO wanted something at the reception area that digitally told the company story and reflected its marketing initiatives. Morton Salt went with a gesture-driven LCD …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Super User The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Health Care Provider Centene Uses Custom Creative On HQ Lobby LED Wall To Tell Company Story August 17, 2022 by Super User Healthcare provider Centene is using a 20 foot wide by five foot tall fine-pitch LED video wall in its St. Louis, MO head office lobby to tell the story behind what turned into the largest Medicaid managed care organization in the U.S. The company engaged the creatives at Columbus, OH-based leftchannel to come up with …
SID Moves Its Annual Display Week To LA For 2023 August 4, 2022 by Super User The Society for Information Display has shifted locations for its May 2023 Display Week conference and trade fair, heading down the California coast from San Jose to Los Angeles. The 60th International Society for Information Display Technical Symposium is set for May 21-26, 2023 at the LA Convention Center. That facility is right downtown, in …
