Bayer drapes former HQ in LEDs and makes a compelling media facade October 9, 2009 by Dave HaynesThe planning approvals process must have been a very, very long to get this through, but the result is very cool – an entire building draped in an LED curtain wall and showing motion graphic visuals for corporate branding.This Media Facade is the former global headquarters for pharmaceutical giant Bayer in Leverkusen, Germany. Engadget reports the facade, put …
New Burger King features lots of new stuff and some familiar mistakes (sigh) October 9, 2009 by Dave Haynes Burger King has announced its new store formats. There’s a definite shift to digital in the new 20/20 format it expects all stores to slowly take on, but even with ALL the money that would have been spent and ALL the evidence out there now, it looks like some age-old goofiness persists.There are cool LCD screens embedded …
About "zombie companies" and raising dough for DOOH October 8, 2009 by Dave Haynes I did not have the time to attend as much of the Strategy Institute event in NYC this week as planned, but what I did get to was pretty good, and Ken Sonenclar was, to me, the highlight.He is Managing Director at the NY-based media investment bank DeSilva + Phillips and he spoke about positioning DOOH companies …
Strategy Institute Investor Conference – Day 2 non-report October 8, 2009 by Dave HaynesI was hoping to catch at least some of the second day of the Strategy Institute in NYC, but ended up spending whole day on a client project. Oh well. I followed the DailyDOOH tweets and got a sense it was good stuff, though Day 1 better. I’d imagine David Weinfeld will write up his thoughts on his excellent …
Long time followers of the blog and this October 7, 2009 by Dave HaynesLong time followers of the blog and this is probably the most ‘left field’ concept we’ve seen covered. The only issue is that the advertising pool is limited to legal and bond clients. Selling spots in one year increments does sound restricting though… no pun intended.
The ultimate captive ad audience – prison inmates October 7, 2009 by Dave Haynes The Charlotte County Sheriff’s office in Punta Gorda, Florida has re-defined the whole notion of a captive advertising audience. The Corrections Division is selling ads for lawyers and bail bonds companies on the video visitation screens it has for inmates and visitors. Reports the county: According to Assistant Bureau of Corrections Commander Captain Earl Goodwyne, “These video terminals …
Strategy Institute Investor Conference – Day 1 October 7, 2009 by Dave HaynesI got up at 2:35 am to get on my way to a 5:50 am flight from Buffalo to NYC. It is 10:21 pm now so to say I am running on fumes is an understatement.Venue – good, though too small given crowd size … lower Manhattan, very near Ground ZeroCrowd – 100 or so, …
Im still waiting for a single example of October 6, 2009 by Dave HaynesIm still waiting for a single example of a revenue generating and free digital signage deployment. Doesnt exist and never will. Its unfortunate that some vendors are marketing their solutions as revenue generating with no real examples to back the figures up.
Just wanted to say thanks for the review October 5, 2009 by Dave HaynesJust wanted to say thanks for the review. i was looking for some content on the weekend for an upcoming presentation and stumbled across this. great summary james
