I tend to go with digital signage just b October 5, 2009 by Dave HaynesI tend to go with digital signage just because that’s what I see coming up strong on web search stats on this blog, and it is a very common phrase. http://www.storagedepot.co.uk
Another great channel option from these October 1, 2009 by Dave HaynesAnother great channel option from these guys! Great business model and a good resource for digital signage deployers, network operators or content developers.
Signature puts out nice video case study on menu board systems October 1, 2009 by Dave HaynesA guy I know in the industry said something interesting recently about marketing efforts from this sector. It’s a video medium, but few people actually do video to show what they do and what things look like.It is a little longer than most people have the patience for, unless in a meeting setting, but overall …
Content shop takes on Accuweather, others, with new no-logo service October 1, 2009 by Dave Haynes This is an interesting move by Screenfeed, which has been quickly building up a business in providing a different spin on content feeds for screen networks. The Minneapolis company (disclosure: a writing client) is effectively changing the perceived rules for getting weather content from a content provider, like Accuweather, by offering feeds that don’t have the …
Drive to de-clutter stores raises prospects for digital October 1, 2009 by Dave Haynes The Canadian Out-of-Home Digital Association (CODACAN) had its first breakfast event of the season on Tuesday, attracting a solid crowd to a nice little Italian cafe in midtown Toronto.There were three speakers, the best from my point of view the leadoff man, James Fraser from retail strategist Capital C. His chatter was all about where retail is …
The Samsung Group (Korean: ?? ?? October 1, 2009 by Dave HaynesThe Samsung Group (Korean: ?? ??) is the world’s largest conglomerate by revenue,[3] headquarted in Samsung Town, Seoul, South Korea. It is South Korea’s largest chaebol and composed of numerous international affiliated businesses, most of them united under the Samsung brand, including Samsung Electronics, the world’s largest electronics company,[4][5][6] Samsung Heavy Industries, the world’s second …
So the 'opportunity' to see an ad alread September 29, 2009 by Dave HaynesSo the ‘opportunity’ to see an ad already includes an ‘awareness’ factor or are they assuming 100% awareness? Impressions are not the same as foot traffic so by them saying ‘Weekly Impressions’ for a commuter train is 800,000, does that inclusively mean there are 1MM people with an 80% awareness?
Canada's DOOH industry group releases its own set of audience measurement guidelines September 29, 2009 by Dave Haynes The Canadian Out-Of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN), the trade association for many of Canada’s digital screen networks and technology suppliers, has released its guidelines for trying to standardize how DOOH networks are measured and pitched.The guidelines, which you can download here, are just four-pages and get right to the point. The US-based OVAB guidelines released almost …
Focus Media deal with Internet portal giant scrapped September 28, 2009 by Dave HaynesFrom the New York Times business section today …The Chinese Internet portal Sina.com said Monday that it had scrapped plans to pay $1 billion to acquire a large piece of Focus Media, one of the biggest Chinese advertising and digital media companies.The companies, which agreed to a deal last December, did not explain the decision, but they suggested that the …
