Cisco hops on AR bandwagon with retail demo, but don't expect to see this at your local Hollister anytime soon October 15, 2009 by Dave Hayneshttp://www.youtube.com/watch?v=jDi0FNcaock A Cisco online video is drifting around sites like Wired and Digital Signage Today that shows how augmented reality, blended with digital signage, could change shopping experiences.It shows a young woman going all Tom Cruise-y, like in that Spielberg movie I refuse to mention, flapping her arms and waving her hand to move things around a a screen/change-room mirror as she …
Dave, Thanks for the review Dave and s October 14, 2009 by Dave HaynesDave, Thanks for the review Dave and sorry for not getting it to you sooner 😉 Beyond the data we have compiled, vital intelligence was provide in part by: VSS Communications Industry Forecast 2009-2013 Digital Signage Expo Quarterly Business Barometer Q2 2009 PQ Media 2008 PWC M&E Outlook 2009-2013 Arbitron Out-of-Home Digital Video Display Study …
My company has been piloting in 6 Weis M October 14, 2009 by Dave HaynesMy company has been piloting in 6 Weis Markets stores in Pennsylvania for three years. We started out with three screens in each store. They were placed in Produce, between the deli and bakery counters and either in Dairy or Meats. As a small pilot we were unable to get the consumer package goods companies …
Adcentricity develops and releases spending forecast for next nine months October 14, 2009 by Dave Haynes My “friends” at Adcentricity were too busy working or some other such nonsense to drop everything and send me a copy of the look-ahead report the company has has done on the DOOH sector. That’s FINE, just fine, because Marketing Charts got a copy of the free report, pulled it apart and provided some charts. The network aggregator and media …
Showing up in different places October 14, 2009 by Dave HaynesI wrote a piece on the need for companies to better differentiate themselves with their marketing and brand, for DailyDOOH. It stirred up a little bit of a hornet’s nest, based on the number of comments.I also did a white paper-y piece for the Platt Retail Institute, for my Marketplace Station (Whole Foods guys) that found its …
Sightings: New Titan 360 multi-screen at Penn Stn (NYC). October 14, 2009 by Dave Haynes Spotted while heading to catch the train to Jamaica (station) last week … This is the new entrance and Titan has nine Samsung slim-bezel screens, running CoolSign. Looked good and big enough to have impact. Nine of these together would be infinitely less costly than LED board at that size, at least for now.
More on that Toronto school board RFP, and who is pushing it October 13, 2009 by Dave HaynesThe Canadian national daily newspaper The Globe and Mail has picked up the story of the Toronto school board’s RFP for a digital signage network, and predictably, a parent interest group has determined the sky is falling.More interesting is insight as to how this idea came about and who is driving it from the industry side. As …
Digital Signage Universe:Comprehensive take on last week's conference October 12, 2009 by Dave Haynes Lionel Tepper took lots of notes and lots of photos from the Strategy Institute event last week in NYC. Rather than post a few things he ganged into one comprehensive piece for his news and resource site Digital Signage Universe, which you can find here.
The more attractive the menu boards are, October 12, 2009 by Dave HaynesThe more attractive the menu boards are, the better. It can also get more customers when they have different signage around the place advertising their specialty. Thanks for sharing this.
I have approximately 30 years of experie October 9, 2009 by Dave HaynesI have approximately 30 years of experience working with Burger King on their menu boards. Their current boards are my design. I have also been working with digital menu boards since before the digital industry started. Burger king has been testing digital menu boards for several years but suprisingly they had no clear goals of …
