From the Dep't of Misdirected Angst: January 28, 2010 by Super UserFrom MediaPost:A new report presented at the Federal Trade Commission’s Privacy Roundtable in Berkeley, Calif., warns of threats to consumer privacy posed by new tracking technology incorporated into some digital signage.Produced by an organization called the World Privacy Forum, the report also presents a recommended code of conduct crafted by an out-of-home advertising industry organization, the …
Nanonation jumps on iPad buzz, starts developing to it January 27, 2010 by Super User There were two kinds of technology companies issuing press releases today. Goofball ones that were somehow oblivious to Apple’s planned announcement, and thought it was just another day and their stuff would get the usual attention. And those who watched the announcement of the iPad and realized there was excitement to leverage, and put together their …
The killer (as in screens) digital signage app January 27, 2010 by Super Userhttp://www.youtube.com/watch?v=ICpM3ItIhI0An industry friend sent me a note about the TVBGone universal remote control, which allows users to turn off just about anyone’s TV. He joked it was a killer digital signage app, as in killing screens.It reminded me about what the Gizmodo guys did at CES in 2008, wandering around and turning off displays at booths and presentations for …
The Center for Media Research has releas January 27, 2010 by Super UserThe Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception …
Toronto school board goes ahead with screen network; Onestop bites January 26, 2010 by Super User A few months ago there was what seemed like the strangest possible RFP from the Toronto District School Board, looking for a company to install a digital signage network in schools, on its own nickel. The curious part was that ads were not going to be allowed on the screens, which kinda messed up that …
TITLE : AD-AID for Haiti Victims The January 26, 2010 by Super UserTITLE : AD-AID for Haiti Victims The victims of the Haiti earthquake need our help. That’s why Clikingo New Media and Dooh-Media.com are launching Ad-Aid – a pound for pound donation scheme – to raise much needed funds. Here’s how it works. We will donate £1,000 for every £2,000 of ad spend passing through one …
Las Vegas Mixer Now Sold Out January 25, 2010 by Super User UPDATE; Well, the free tickets didn’t quite disappear as quick as a Taylor Swift concert, but they did indeed go fast. We stretched the RSVP number to 160 for the mixer on Feb. 23rd, and that’s now fully subscribed. We have people coming from all over the place, and my guess is at least 80 …
Help for Haiti – Video and Flash PSA downloads available January 25, 2010 by Super UserA series of very simple hi-rez video spots are available now for download that help continue to drive awareness and donation for the relief effort in Haiti. Network operators can use to help direct funds to Red Cross groups in the US and internationally. The downloads are available here: http://www.presetgroup.com/downloads/index.html Landscape and portrait versions are available, …
good article. one marketing rule, espesi January 25, 2010 by Super Usergood article. one marketing rule, espesially for the enduser market should always be, keep it simple. people got too much informations a day, aour message should short and remarkable.
