Next Toronto Digital Signage Mixer set for Feb. 9th January 29, 2010 by Super User Dmitry at Ingram has pulled the pieces together as he always does and booked our spot and found a sponsor for the February edition of the Toronto Digital Signage Mixer event. on Feb. 9th. Chief Mounts has stepped up as sponsors and they will have some of their gear around to look over and use later …
"There is a 'funding model:'" Onestop on its high school hallway screen network January 29, 2010 by Super User From Marketing magazine online: Four Toronto high schools have new digital screens in their halls thanks to a pilot project between the school board and Onestop Media Group.The screens mainly display content produced by and for students, but will include some third-party messaging, though the school board balks at calling it advertising.”There will be sponsorships,” said trustee …
Thanks for the note Dave. CognoVision at January 29, 2010 by Super UserThanks for the note Dave. CognoVision attended and showcased its technology at the Privacy By Design event, and was referenced as an example company that has incorporated the Privacy By Design principles into its solutions. An article on the event is here: “They built in privacy… so can you” Link: http://blogs.itbusiness.ca/2010/01/they-built-in-privacy…so-can-you/
More on the privacy issue: example of how stakeholders can collaborate January 29, 2010 by Super UserStill cranky about the digital signage is a privacy Chernobyl report.Haroon Mirza from CognoVision sent me a note saying they’d seen the report (they are prominently mentioned as being among the evil-doers) and noted his company is and always has been very big on privacy. They lay out what they do and don’t do on their website. And to …
Comprehensive report on privacy in digital signage all but ruined by alarmist overtones January 29, 2010 by Super User The California-based World Privacy Forum has taken a deep dive on the privacy implications of digital signage networks, in a report by Pam Dixon called The One-Way-Mirror Society.I have very mixed feelings about the report. On one hand, it is a deep, pretty exhaustively researched look at the technologies, history, issues and general hoo-hah that sporadically …
DSE Apex Award nominees announced January 28, 2010 by Super UserDigital Signage Expo has announced the 22 companies that are finalists for the 2010 Apex Awards, which are put together by the event and judged by a panel of five industry journalists from Digital Signage Magazine, Digital Signage Today, PRO AV Magazine, Sound & Communications and Digital Signage Expo. Art, Entertainment, RecreationAdler Planetarium — nominated by NEC Display …
Tips on why ads don't work; for online, but relevant to digital signage January 28, 2010 by Super User There’s a great post up in Advertising Age about why most digital creative is ineffective. It is written by an advertising effectiveness consultant so it is in his interest to declare most of the stuff out there needs re-thinking, but what he suggests is valid and entirely relevant to digital signage advertising content … most of which …
More evidence this stuff works: Nielsen numbers January 28, 2010 by Super User Thanks to Dirk Hülsermann at OVAB Europe for flagging and posting this note about encouraging research from Germany, as done by Nielsen. We’re starting to see more and more networks sharing their numbers, and it helps the sector as a whole when there are good stories to tell, and the storyteller has credibility. According to a new consumer survey by …
The Death of One-Way Digital Signage: H January 28, 2010 by Super UserThe Death of One-Way Digital Signage: Hanging up screens and selling advertising is good, but in our opinion it will die a slow death over the next couple of years. Interactive displays that enable consumers to learn more about a specific promotion are the way to go. If touch screen analytics can be derived and …
In terms of impact of the ipad on our in January 28, 2010 by Super UserIn terms of impact of the ipad on our industry I think the major factor isn’t so much about the form / price but rather the closed and proprietary nature of the ipad. From what I can tell Apple wants total control – no Flash and no apps unless they approve. I don’t see this …
