Asus unveils small, cheap box that will make people go, "Hmmm…." June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
"Brand activation" conference announced for NY in fall June 2, 2008 by Dave HaynesThe Strategy Institute has announced a second Brand Activation Using Digital Out-of-home Media (there’s a mouthful) conference in New York on Sept. 9th and 10th.The conference agenda so far looks a little skeletal, but then it is three months out. According to a press release: “The Summit will serve as a forum for top advertisers …
DS software play creates rewards program for resellers June 2, 2008 by Dave HaynesAKA has a piece about Toronto-based software company Rise Vision starting a rewards program for its reseller channel. In a nutshell, a 10 per cent credit towards future purchases (and resale) of Rise Vision’s software, which is Software as a Service based. The Rise Rewards scheme allows resellers to earn cash toward future purchases of …
MSNBC’s Spectra news viewer a very different spin June 2, 2008 by Dave Haynes I have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news …
Sales Account Executive Digital O.O.H. Media Sales, Toronto, ON June 1, 2008 by Dave HaynesToronto, ON Head Office – ADCENTRICITY specializes in Digital OOH media allowing Brands and Media Planners/Buyers a “1 Plan, 1 Buy, 1 Bill” solution across North America, allowing for strategic media planning decisions and effective media investments in the Digital Out-Of-Home medium. ADCENTRICITY delivers advertising campaigns across 17 different main categories of digital place based …
Intermediate Web Application Developer June 1, 2008 by Dave HaynesAdcentricity is a media planning and sales company in the digital signage industry. Our competitive edge is the technology we’ve developed to target advertising in the US and Canada by demographic and by micro-geography (right down to the postal code and zipcode level). We are a well-funded, year-old company, and we’re growing. In this role, …
Screen network as guinea pig recruiter June 1, 2008 by Dave Haynes I am huge fan of anyone coming into this space who decides to go at it a little differently – and the newly announced Digi-AdServices Network certainly qualifies. This is the well-mined approach of putting screens in waiting rooms because of the defined audience and long dwell times. But the big difference is that …
South African operator reports big-time sales impacts across retail network June 1, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
NY Times has a gaze at face-tracking “controversy” June 1, 2008 by Dave Haynes Maybe I’m naive, but the whole fuss that seems to be bubbling up about face tracking technology for digital billboards and screens has that much ado about nothing feel to it. As an old newspaper editor I have too many times been in slow news day planning meetings that ended up with reporters being sent …
NY Times has a gaze at face-tracking "controversy" May 31, 2008 by Dave Haynes Maybe I’m naive, but the whole fuss that seems to be bubbling up about face tracking technology for digital billboards and screens has that much ado about nothing feel to it. As an old newspaper editor I have too many times been in slow news day planning meetings that ended up with reporters being sent …
