Sightings June 6, 2008 by Dave Haynes Toronto commuter rail TV screens. The format has been changed, for the better. But still operating on the faint hope that people will bring radios with them on the train and tune in to 88.1 to hear what everyone else on the train sees as reporters mouthing words and interview subjects mouthing words back. Shoveling …
CODA breakfast serves up content experts June 6, 2008 by Dave Haynes The Canadian Out-of-Home Digital Association held its second breakfast meeting this morning, this one hosted by Ari Blau of Bell, in one of the big event rooms at the company’s Bay Street building. I wasn’t counting, but I would guess maybe 50 people elbowed their way in to get at the coffee and danishes, and …
Sightings June 6, 2008 by Dave Haynes Toronto commuter rail TV screens. The format has been changed, for the better. But still operating on the faint hope that people will bring radios with them on the train and tune in to 88.1 to hear what everyone else on the train sees as reporters mouthing words and interview subjects mouthing words back. Shoveling …
Small company, Samsung bag big Vegas strip project June 5, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Analyst – “Advertising is simply not a sufficient revenue model to sustain content companies into the long-term future” June 5, 2008 by Dave HaynesMedia analyst and writer Jack Myers has a piece from his website republished in the Huffington Post about the state of the digital media industry, focused on underperforming ad-based networks. It’s about online, but you could pretty much switch that out for digital screen networks. Advertising is simply not a sufficient revenue model to sustain …
Viral game gives media buyers shot(s) at pesky ad sales people June 5, 2008 by Dave Haynes One of the things I have been talking about in presentations lately is the confusion in the marketplace, and how media planners at agencies have to sit through countless pitches from ad-based networks that all have different ad shapes, spot lengths, measurement terminology and ad rates. I said these people get so much contrary information …
What does an ideal industry event look like? June 5, 2008 by Dave HaynesI was asked the other day to provide my point of view on what I think a good digital signage industry event would be all about, with the notion of this helping to pull something together that is not for profit and therefore not driven by vendor interests. I have my own thoughts, but would …
Are we really that news starved? June 5, 2008 by Dave HaynesThomson’s Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, and the Associated Press (AP), a source of global independent news and information, have announced a programming agreement to present a unique blend of AP news content on PRN’s Checkout TV network in supermarkets and retail stores nationwide. PRN operates the …
Small company, Samsung bag big Vegas strip project June 4, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Asus unveils small, cheap box that will make people go, “Hmmm….” June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
