How to do cinemas well … May 29, 2008 by Dave Haynes The guys at Minicom — whose blog is always much more than a soap box for the company’s gear — have a great set of photos showing a new install at a movie house in the UK. The install shows targeted screens over the concessions areas, ticketing and along the hallways in poster format. It …
Loto-Quebec screens May 29, 2008 by Dave Haynes I am at the main office in wonderful Montreal for a couple of days, mainly for the last of three Ingram Micro show and tell sessions. Spotted in a couple of stores, Loto-Quebec’s approach to digital screens. They did a trial with a local company, but ultimately opted to build out their own solution, cooked …
Big-ass Walgreens' board to dwarf other LED screens in Times Square May 27, 2008 by Dave Haynes Walgreens is opening chain drug stores in the US at a record pace, so why not set another record – the biggest big-ass LED board. Tech blog Gizmodo is reporting via a couple of other sources that the retailer is installing a capital M Massive LED board at its flasgship store in the global centre …
How to get noticed in a shopping mall – Go BIG May 27, 2008 by Dave Haynes Like many in this industry, I have at various times been involved in plans to put screens into big shopping malls. I have seen looney-tune plans to install screens no bigger than 27″ and other ones that cascaded screens along corridors. A lot of people have thoughts around doing them at or near the wayfinding …
Three-Minute Ad Age look at interactive LED boards May 27, 2008 by Dave Haynes Advertising Age online does a regular video feature called 3-Minute Ad Age that does a quick blast through a selected topic. There’s a piece up today about some cool interactive applications involving cell phones and the big, honkin’ aggregate of LED boards that Thomson Reuters has at NYC’s Times Square. Among the campaigns are those …
MSNBC's Spectra news viewer a very different spin May 26, 2008 by Dave HaynesI have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news spectrum …
Japanese firm stitching three plasmas together for jumbo screen May 20, 2008 by Dave Haynes The Japanese firm Shinoda plasma will have a booth next month at infoComm in Las Vegas, humping the delights of a curvy 125-inch plasma display – really three smaller plasma tube arrays stiched together to create a super widescreen. Reports Engadget: The 3- x 1-meter display consists of three PTA (plasma tube array) modules connected …
About This Blog May 19, 2008 by Dave Haynes I have been hanging around in this industry since the very early days. I’ve seen a lot, and even learned a thing or two about what works and what doesn’t. I’ve looked around and seen a few industry blogs, but what I’ve read tends to be product-centric and quite self-serving. People can’t seem to resist the …
The industry cull is underway May 19, 2008 by Dave HaynesI have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate the sort of ad revenues needed to move forward. UK and European blogs have also been reporting lately of the business failures of Big Media Group in England, Digital Poster in …
Mobile ad CPMs well above those for DS marketplace May 19, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
