DS network offers carbon footprint offsets July 18, 2008 by Dave HaynesSo I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a coal-fired generating station. But the things do draw power, I suppose, and therefore have a carbon footprint. In an arguably clever, arguably dubious announcement, an Aussie company has announced it is …
Stop The Madness July 18, 2008 by Dave Haynes Without naming the offending “leader in the digital signage industry” — which had a press release Thursday about its latest installation — I just had to pose the question … What flutters through the head and leads someone to the conclusion that this is a great way to present information? Does somebody load it all …
M&A guys have a look over digital out of home, issue their notes July 18, 2008 by Dave Haynes Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s an upbeat look, which shouldn’t be all the surprising since that’s the sandbox where the plays and makes its money. There are no real predictions or projections, but for someone just …
New online ad-buying service, AdSemble, unveiled July 18, 2008 by Dave HaynesI bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital signage sector. AdSemble has built a Web-based platform that enables network operators to make time available on their systems for third parties to come in and buy or even bid on …
Arbitron releases free report on bar media July 18, 2008 by Dave Haynes A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell times.Hard to reach young audiences.And site surveys that are way more fun to do than at most venues! Media measurement house Arbitron has just released a new study that takes a …
MSNBC’s brand extension cafe filled with screens July 18, 2008 by Dave HaynesThe MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways. It’s an acknowledgement of] the way the world is developing. Not everyone is going …
White paper lays out why networks fail July 18, 2008 by Dave HaynesUK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined that of the 100 or so projects they looked at (in Europe), nine were complete failures, 10 were only partial successes, and for “a significant proportion it was too early to …
C-store model a big challenge with gas prices July 18, 2008 by Dave HaynesWe all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton of them 2 – They have lots of repeat customers 3 – The store designs are fairly uniform, making installs easier. But … they also come with a lot of challenges, …
Ashvertising entertains banned smokers July 18, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
Captivate bridges content offer to desktop July 18, 2008 by Dave HaynesThe guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. While damn near every network out there automates feeds from news organizations like Reuters, CP and AP, Captivate has actual newsrooms in the Boston suburbs and in Toronto who every day …
