AAAA and OAAA agree on DOOH report requirements July 18, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Young UK firm in at ground level … literally July 18, 2008 by Dave Haynes LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really gets into it by embedding screens right into floors and other level surfaces. Called Flasma, the company is peddling HD screens that are designed to operate in high light, high abuse …
OVAB adds another six members July 18, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s second software supplier member. The new members are CNN Airport Network, Danoo (hyperlocal ad network on US west coast), EnQii (software, my last business card), NBC Everywhere, PumpTop TV and Ripple …
Research confirms shorter ads make more sense in DS July 18, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
Ex-GSBC mogul now a garbage man July 18, 2008 by Dave HaynesThe guy who a year ago was peddling a company that was going to take over the digital signage business globally – though no one had ever heard of him or the company – is now heading up a concern in the Philippines that plans to turn waste into energy. Ronald Flynn, who when last …
Local control of playback added to network July 18, 2008 by Dave HaynesReal Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, unless you count DVD-based networks. Using a simple, remote control device with a tiny receiver connected via USB, says a press release, NEOCAST® clients are now able to instantly suspend a …
AdFlow’s interactive gear helps peddle Koodo handsets July 18, 2008 by Dave Haynes Despite near daily barrages from my backyard potato cannon, the guys just up the road from me at AdFlow have managed to keep the doors open and conduct business. Note to self: Must adapt cannon to sweet potatoes. Anyway, the AdFlow guys have ignored the constant splats and swung a deal with Koodo, the pay-per-use …
AT&T gets into the game July 18, 2008 by Dave HaynesFresh off the press release wires is news that telecom giant AT&T has lined up some partners and gone into the content distribution network business, including digital signage. SAN ANTONIO, June 24 /PRNewswire-FirstCall/ — AT&T Inc. , today announced a suite of content delivery and digital media solutions to help companies package, deliver and distribute …
Is the Office a fertile DS advertising ground? July 18, 2008 by Dave HaynesI am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways to go at this business. Like maybe running a network of screens in workplaces – providing office managers with a staff-facing messaging platform but bolstering it with targeted advertising. Sounds slightly …
InfoComm drew big crowds July 18, 2008 by Dave HaynesInfoComm International says its big AV trade show last week in Las vegas was a resounding success, at least in terms of numbers of bodies. Reflecting strong demand for AV communications technologies in business, education and government as well as the retail, healthcare, entertainment, worship markets, attendance at the exhibition so far has topped 34,600. …
