NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
NEC starts dabbling with face recognition for digital signage July 22, 2008 by Dave Haynes From a Japanese technology publication … NEC Corp has developed a digital signage system that determines the gender, generation and other attributes of a person standing in front of a disp lay using a face recognition technology and outputs advertisements on the display according to them. The system is being used at “Odaiba Bokenoh Final,” …
The Neo Factor July 22, 2008 by Dave HaynesNeo Media is a client, but I’m not at all involved with their activity on the other side of the Atlantic – where the company seems to be getting a real vote of confidence in the marketplace. As AKA and others have reported, the UK-based mall and bar network Avanti Screenmedia had been struggling for …
Yes, but will Vagisil do something? July 22, 2008 by Dave HaynesAs reported on the Minicom blog and elsewhere on the web … An advertising world first has been launched in London – pitvertising, reports Ananova. The innovative new concept uses digital TV screens built into the armpits of shirts. It was developed by deodorant manufacturer Right Guard as the ideal way to market its products. …
Wal-Mart taking in-store TV network in new, much better direction July 22, 2008 by Dave HaynesAdrian’s Daily DOOH portal has a piece written by on the original chroniclers of this industry, Bill Collins, on the plans for a complete revamp of the Wal-Mart TV network. Anyone who’s wandered into a US Wal-Mart store has seen the network and been wholly underwhelmed by the scattering of CRT TV screens, way up …
Sales Account Executive Digital O.O.H. Media Sales, New York, NY July 18, 2008 by Dave HaynesNew York, NY – ADCENTRICITY specializes in Digital OOH media allowing Brands and Media Planners/Buyers a “1 Plan, 1 Buy, 1 Bill” solution across North America, allowing for strategic media planning decisions and effective media investments in the Digital Out-Of-Home medium. ADCENTRICITY delivers advertising campaigns across 17 different main categories of digital place based / …
User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
UnSoldSpace enters increasingly crowded aggregator game July 18, 2008 by Dave HaynesAn Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of home sector, including digital. Last week it was AdSemble. Now we have UnSoldSpace.com, a Web-based search and broker tool that enables media planners/buyers to sniff out available media and quickly put …
Dep’t of Missed Opportunities July 18, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
