More airlines turning passengers list into ad audiences October 27, 2008 by Dave HaynesOne of the first posts I ever did here was wondering why airlines didn’t use the video screens on seat backs to do some marketing or advertising. At the time, the airlines that had these screens were either showing nothing, or a series of slides, or just straight TV.A lot has changed since then.Many more jets have …
Neo to rep golf cart ad screens in UK, Spain October 27, 2008 by Dave HaynesIn a fairly big departure from its normal retail base, Neo Advertising has done a deal to rep the media avails in Europe for ProLink Solutions, a US company that does ad-enabled GPS screens on golf carts.The partnership will focus on integrated advertising campaigns combining Neo’s existing network of out-of-home digital signage with ProLink’s revolutionary on-course advertising capabilities. …
PQ Media suggests sector growth to top nine per cent in '09 October 27, 2008 by Dave Haynes A optimistic note to start the week … Research group PQ Media has jumped the gun a little a released its digital out of home ad spoening forecast, ahead of the Out of Home Video Advertising Bureau’s first-ever Digital Media Summit later in the week in New York. PQ Media is expecting the medium — rolling up everything from screens …
Japanse monster lumbers into space October 23, 2008 by Dave HaynesAnother monster company has declared it is wading into the space, and immediately laid down what it is doing and what is will be charging.Japanese conglomerate Marubeni already has investments in energy, food, textile, light metals, paper pulp, transportation, infrastructure and shipping, information technology, construction, and steel manufacturing. It also big on the Japanese financial market, and …
Always look on the bright side department October 23, 2008 by Dave HaynesIf you’re like me you are hearing all sorts of things about the state of the industry, given the credit crunch and the rather jagged profile of stocm market indices charts these days.I suppose part of the job of CEOs and board chairs is to infuse their troops and their clients, these days, with confidence, …
Interactive SMS app to LED board in Jakarta October 23, 2008 by Dave HaynesThis is an interesting interactive LED board running on a street in Jakarta, Indonesia.The board is sponsored by a tobacco brand (so don’t expect this in most western countries anytime soon) and allows cellphone owners to make SMS short code requests to see one of 10 videos of guys doing tricks with soccer balls.From AdGabber: Jakarta-based agency …
Ad buy RFP = wild goose chase October 23, 2008 by Dave HaynesAn industry friend who has been selling advertising forever read my recent rant about the digital signage RFP process and sent me and some other industry people a note relating his own experiences, which are familiar, though entirely different.For the third time in as many weeks, our sales team has been asked to respond to an ad …
The Digital Signage Show's attendance up by 35% October 22, 2008 by Dave Haynes Last week’s The Digital Signage Show event in New York, co-lo’d with the East Coast version of Kioskcom, saw attendance grow by 35 per cent.Lawrence Dvorchik, general manager for the shows, said he had 1,727 buyers come through the doors, up from 1,280 a year earlier. He described the response as “phenomenal,” particularly given the way the …
Mike Ribero should be blamed October 22, 2008 by Dave HaynesMike Ribero spend more than $120MM of the company’s money in less then 5 years. He should never be given a penny from a VC again! Shame on him!
Ecast adds interactive cocktail MixMaster October 21, 2008 by Dave Haynes Digital jukebox network operator Ecast has about 10,000 interactive touchscreen music stations in bars and clubs across the U.S. In the past year it has really seemed to be juicing up its offer, and this week announced a pretty interesting new feature intended to keep peopler around the station and bring them back. In addition to providing on-the-spot suggestions …
