Ladies and Gentleman, start your buzzwords October 21, 2008 by Dave HaynesIf your working life sees you in meetings with advertising media and brand people, you’ve probably wqished more than once you brought your trusty jargon decoder ring with you.The New York Times sent a reporter to the National Association of Advertisers meeting last week in Orlando, who filed a story about the proceedings and his own …
The full DIGI Awards list … October 20, 2008 by Dave HaynesThere was a subtle knock on the door very late last night, and by the time I got to my foyer, all I could see were the tailights of a car speeding off down my lane. At my feet, a brown paper envelope, with my name hastily scrawled on it.Inside were the shadowy names of …
Digi Awards October 20, 2008 by Dave HaynesDavid, I certainly wouldn’t have given you a terse reply if you had called me about the awards!! 🙂 – I’m proud to say that DDC (Digital Display & Communications – Not Digital Display Group) won awards for: – “Best Local Rollout” for the work we did at the Future Shop installation at their Dundas …
DIGI Awards 2008.5 October 20, 2008 by Dave HaynesDave – Please feel free to contact me directly should you have any questions or requests regarding the DIGI awards. I would be more than happy to provide you with the press release that went out on Oct. 16th. Regards, Jill Miller
Nielsen deconstructs shopping decisions in store October 18, 2008 by Dave Haynes Like a lot of people in this space, I bang away at customers and partners about the need to get out of the mindset that the technology is what makes or breaks ad and marketing networks. It doesn’t matter how slick the screens are or smooth the media playback, if the content and strategy are wrong. One …
Estee Lauder / signagelive RFID project October 18, 2008 by Dave HaynesHello Dave, Many thanks for covering our Lime IT / Estee Lauder project and I just wanted to add that there are different sized screens in different locations subject to the store and concession type. For example the installation in Macy’s Toronto utilises a 46″ LCD. Best Regards Jason Cremins – CEO Remote Media Limited
Estee Lauder uses screens and RFID to drive sales, product info, in UK stores October 17, 2008 by Dave Haynes Digital Signage Today has a piece in it about a new Estee Lauder program in the UK that combines shelf-level; displays with RFID-triggered content.Using digital signage networks powered by Remote Media’s signagelive software, Estee Lauder customers are able to engage with digital media in a way that was never possible with passive aisle mounted large screens …
The (very) abbreviated DIGI list October 17, 2008 by Dave HaynesSo based on a suprisingly nasty email, considering the source, that descibed me as “wounded, whining, spoiled and undisciplined”, I guess I am not ever going to get the full list of winners for the DIGI Awards.How I earned this grand slam title for suggesting it was stupid that I could not get or find the …
Suppose you gave out awards, but wouldn't share the winners' list … October 17, 2008 by Dave Haynes Sometimes I just shake my head at the dim-witted stuff that goes on in this industry.The DIGI Awards are industry awards handed out in a whack of categories to companies active in the digital signage space. They are annual awards that are sort of known in the industry, primarily by the marketing people, and pulled …
