MediaWeek's first take on the OVAB summit October 30, 2008 by Dave HaynesHere’s the take Katy Bachman of MediaWeek had on the OVAB summit Wednesday in NY …The Out of Home Video Advertising Bureau Wednesday (Oct. 29) unveiled the industry’s first Audience Metrics Guidelines, bringing some much-needed measurement standards to the fast-growing digital out of home medium. The Guidelines, a 79-page document posted on OVAB’s Web site (www.ovag.org) were …
OVAB release metrics guidelines, and I have them (I think) October 29, 2008 by Dave HaynesWell it is late afternoon and I have not seen anything reported about the OVAB Digital Media Summit today in New York, other than it is on and it was apparently sold out.OVAB head Susan Alecia reportedly told the crowd the long-awaited metrics guidelines were available for download now, so I think these are them.I stress I think …
Gold rush ;-) October 29, 2008 by Dave HaynesTime to go buy all those ncap.com, ecap.com, icap.tv, dshelf.tv before they’re gone 😉
E-Ink shows off digital newspaper prototype October 29, 2008 by Dave HaynesElectronic ink has been around for about a decade now, and has been sloooooowly getting to a point where there are reasonable commercial applications.This a video demoing an E-Ink “Broadsheet prototype” kit that shows what an electronic newspaper, albeit very SMALL version, might do with fast animations and 16 shades of gray for images. Still a long …
I wonder where that idea came from … October 28, 2008 by Dave HaynesWell, as the old saw goes, “Imitation is the sincerest form of flattery.”TruMedia recently unveiled the iCap … which bears a striking resemblance to the nCap, a digital endcap with face counting technology that was launched by Artisan back in March, with technology from BroadSign and CognoVision. I was very actively involved in the nCap’s development, so …
JADN announces plans for this season; revamps portal October 28, 2008 by Dave Haynes Denys Lavigne has been a huge booster of the industry in Quebec for the last few years, organizing the very polished JADN networking and conference series that draws people in from the area industry.The events have also been a bit of a platform to promote his company, Arsenal Media, that does content production in the space. To his …
So how did that Jiffy-Pump out by exit 173 do in the overnights??? October 28, 2008 by Dave HaynesIn another sign of an evolving industry, it is now possible to get Nielsen TV audience data for those screens parked on top of gas pumps. Reports a press release:The Nielsen On Location Media Pocketpiece report is intended to verify a network’s audience for potential advertisers, and in this case shows about 3/4s of the audience viewing the …
Report: More than a million new DS screens in 2008 October 28, 2008 by Dave Haynes On the heels of the PQ Media Forecast, there’s more positive forecasting getting released this morning, this time from Scottsdale-based research outfit MultiMedia Intelligence.A new report suggests the industry hanged and banged 1.1 million new displays this year, up- 34 per cent from a year earlier. By 2012, the market is expected to consume 2.3 million …
OVAB Summit agenda set October 27, 2008 by Dave HaynesThe big OVAB meeting is Wednesday in New York, with a day-long session set to release the first guidelines intended to herd the industry’s 100s of network operator cats and enforce some order and harmony on the way they measure and peddle their wares. A tall task, but you gotta start somewhere. There is a day …
Tepper's take on recent DOOH investor conference October 27, 2008 by Dave HaynesLionel Tepper from Digital Signage Universe sent me a note to say he finally found time to write up a report on the recent Strategy Institute investors conference in New York. I have not seen a lot written about the event, so Lionel’s take is much welcomed. You can find it here.
