GSTV going big, despite state of economy December 9, 2008 by Dave HaynesWell, there are suggestions out there that this is one of those “seize the moment” situations — in which some companies will hunker down and others will, in effect, go for the brass ring.GSTV appears to be going the latter route.Reports MediaWeek:Gas Station TV marked the installation of its network at the 1,000th gas station …
Adcentricity opens Chicago office, hires guy to run it December 3, 2008 by Dave HaynesAdcentricity has opened a third office, according to a press release, hiring a media veteran to run the midwest region out of Chicago.The addition of Dan Trapani and the opening of the new office will allow ADCENTRICITY to better serve its expanding client base and continue to build relationships with brands and agencies in the …
RE: What Happened to Dave? December 2, 2008 by Dave HaynesDon’t be apologetic as you were on quite the streak of posts over several months…and I am sure you require some well deserved down time. You do have a full-time job elsewhere right?
Magazine does nice content and brand extension into store aisles December 2, 2008 by Dave HaynesBill Gerba already flagged this, but it also caught my eye and thought I would weigh in because it at least seems quite clever.The magazine Every Day with Rachael Ray (for guys muttering “Who?”, a frighteningly perky celebrity chef turned talk show host turned Oprah Lite) has done a deal to extend its brand anc …
What happened to Dave? December 2, 2008 by Dave HaynesI have not posted much recently for a couple of key reasons.1 – traveling and minimal down time2 – not much interesting happening out there, and not enough time to analyze what I have seen.
Where the ad money is … November 26, 2008 by Dave Haynes Marketing Charts had an interesting piece this week about advertising spend and where it goes – including the conclusion that 52 per cent of the ad dollars spent in the US was on direct marketing. That’s $177 billion, or roughly 1/3 of what Wall Street executives spent on dinners at Masa last year.Expenditures on direct …
Bunn releases his 2008 year in review November 24, 2008 by Dave Haynes Fellow Canuck Lyle Bunn has been around this space for ages and has been on his own with what sounds like a thriving consulting business for the last 11 months. As a result, he has to eat, drink, talk, sleep this stuff and therefore has a pretty good handle on what’s going on.He’s done a …
Montreal subway platforms add more screens November 24, 2008 by Dave Haynes I zipped around to a few meetings last week in Montreal using the subway rather than taxi. Cheaper and faster, if you know where you are going.The subway system has had, for a few years now, big projectors with long throw lenses firing an image across the tracks on some major platforms showing well-laid out …
yes, let's please get real… November 22, 2008 by Dave HaynesAnyone who was in the digital signage business in 2002 can tell you just how much business got done after the craziness in 2001. Not a lot. I totally agree with Dave – the industry must not get out of touch with what’s happening in the “real world”. I suspect more than half of the …
I'm sure it was brilliant November 21, 2008 by Dave Haynesthe dreaded day 2 afternoon slot can be a killer, particularly when people have to go not because they don’t want to hear, but because O’Hare or LaGuardia’s miseries await
