Fellow Canuck Lyle Bunn has been around this space for ages and has been on his own with what sounds like a thriving consulting business for the last 11 months. As a result, he has to eat, drink, talk, sleep this stuff and therefore has a pretty good handle on what’s going on.
He’s done a review of what’s transpired in the past year, and a bit of a look ahead, as well.
It’s a good read and very useful for those wretched souls at companies who get the arm put on them to figure out a digital signage strategy, who then ask, “digital what??”
The review is is nine pages, and you can download it as a PDF here.
Expect more of these reviews and looks ahead. I may do one, maybe not. This covers much of what I’d write, and I am really not sure where much of anything is going until W throws some boxes in the pickup and heads back to Texas.