Walmart's new instore network noted as top media and marketing innovation December 15, 2008 by Dave HaynesAs the holidays approach things are slowing down and some trade publishers are doing their look-backs and, soon, their look-aheads.MediaWeek did a run through the 15 notable media and marketing innovations for ’08, and in there was Walmart’s reworked in-store TV network.Shopper marketing may never be the same. Wal-Mart, the largest U.S. retailer, this year …
Bunn trying to push SPEED on the DS industry December 12, 2008 by Dave HaynesOK, he’s not pushing crystal meth … but the headline just kind of came to me ;-]Toronto-based industry consultant Lyle Bunn seems to understand more than anybody that a big part of success in this young industry comes from visibility and aggressive, thoughtful marketing. To that end, and to his credit, he’s created a half-day …
How to make mall-goers cranky December 11, 2008 by Dave Haynes Anyone running or planning a screen network in shopping malls, or other digital services, should be slurping up new research from the Baker Retailing Initiative at the Wharton School of the University of Pennsylvania.It suggests a high level of unhappiness and goes into detail about the perceived problems people have while at the mall.For most …
Neo Canada reports profitabilty on mall network and strong prospects for 2009 December 11, 2008 by Dave HaynesI know a lot of companies selling ad space on DS networks are having a tough go at the moment, particularly with the domestic auto sector in a bit of a pickle. But there are companies making it work, particularly north of the border, where the financial sector is far more regulated and therefore in …
Locamoda app for bars blends SMS and social apps with DS December 11, 2008 by Dave HaynesA bunch of companies that focus on the bar and cafe crowd are part of a cool new AT&T promotion put together by the folks at Boston-based Locamoda.The company has carved out a fairly unique niche for itself developing applications that blend text messaging and social networks with digital signage, and the latest is a …
re: Hmm? December 11, 2008 by Dave HaynesDigital signage has a very broad definition but I actually think this falls well within the range of what industry folks would call DS. It is using a computing device, probably networked, to output a marketing message to a display. DS is not just about big-assed LCD screens hanging from ceilings somewhere.
Virtual rep pitches shoppers at Atlantic Canada malls December 11, 2008 by Dave Haynes The two young guys, Jay Aird and Mike Beauchamp, who run Volt Media in Halifax, Nova Scotia are doing, as far as I know and read, the most aggressive and interesting work in the DS space in Atlantic Canada.It doesn’t hurt that they are joined at the hip with the region’s biggest ad agency, but …
Live 3D demo shows some potential December 10, 2008 by Dave HaynesThis is a live 3D holographic thing (see video here, my embed video function seems to be on strike) that has some potential, though well down the road. Unlike a lot of the 3D stuff I have seen, which is about as compelling as Dr. Tongue’s 3D Monster Chiller Horror Theater, this might have some …
Back in the saddle … after much traveling December 10, 2008 by Dave HaynesOk, back in my home office for a whole day … for the first time in what seems like ages.Important travel tips I learned yesterday:1 – in a snowstorm, don’t take a taxi to the airport in Montreal unless you have a book and a crash helmet2 – there is a commuter train to the …
