Focus December 18, 2008 by Dave HaynesIf I were Canwest, I’d be spending a little more time focusing on fixing their business problems. Goldman Sachs is calling…they want their money back 🙂
OBN and Rogers team up for interactive LED board December 18, 2008 by Dave Haynes This is pretty cool in terms of blending big-ass screens with little handheld devices.In what is touted as a Canadian first, Outdoor BroadCast Network is working with Rogers Wireless on a real-time app at Toronto’s Yonge-Dundas Square, which is a smaller, colder version of Times Square.Using Rogers Wireless BlackBerry Pearl Flip smartphones, reports SelfService World, the public can …
CanWest grabs DS rights to ad solutions service December 18, 2008 by Dave HaynesI will hold back on a real opinion until I see this in action, but this smells like shovelware in all its glory.One of the biggest media companies in the frozen tundra I call home has done a deal with Chicago-based ShopLocal to be the exclusive Canadian provider of digital advertising solutions. ShopLocal and Canwest Global Communications, which owns …
Thanks for pitching WireSpring's FireCast software! December 18, 2008 by Dave HaynesI couldn’t have done it better myself 😉
Great Post. December 18, 2008 by Dave HaynesDave, A most excellent post. I think you’ve covered the lionshare of what is needed in making what can often be a arduous decision. Nate
And then there were 97 December 18, 2008 by Dave HaynesThe folks at Wireless Ronin continue to work at reconfiguring the publicly-traded company.There was a layoff round six weeks ago that reduced the headcount to 125 from 160, the latter a number that had many people scratching their heads wondering what everyone did. Now there’s word of another round of “right-sizing” – one which unfortunately puts …
The Top 20 Digital Signage Software Decisions December 18, 2008 by Dave HaynesFor the purpose of this exercise, let’s talk in terms of real networks with real rollouts, with some complexity in how things need to be done across the estate. If you’re going to be putting up three screens in your school or office campus, just get whatever winds your watch. And let’s assume all the …
Adcentricity bellies up to big bar network December 17, 2008 by Dave HaynesDigital jukebox operator Ecast has hooked up with Adcentricity to help drive ad revenues on its very large footprint of interactive screens in bars and clubs.Interestingly, the media planning will somehow be blended or work in parallel with the DoubleClick DART system, which is one of the big planning and targeting tools in the online …
SeeSaw adds more granularity to targeting December 17, 2008 by Dave Haynes SeeSaw has announced a significant upgrade to its media planning platform, adding what seems to be a really serious level of granularity to its ability to target advertising to down to location characteristics.Like its prime competitor Adcentricity, SeeSaw is in the business of bring a wide variety of digital screen networks under its wings and …
