New report suggests consumers more receptive to digital out of home ads December 22, 2008 by Dave HaynesMarketing Charts is usually a great source for interesting ad and marketing industry charts and graphs, but there is strangely none attached to a new story today about research suggesting conumers are more receptive to digital out of home than other types of media.More than two-thirds of US consumers say digital out-of-home (OOH) advertising catches …
Food order screens blend with ads at new JetBlue terminal December 22, 2008 by Dave Haynes Airports have, for a while now, been a key target digital screen networks – usually but not always the big outdoor companies who already have a footprint there. In almost all cases, the approach has been digital screens replacing backlit posters, or content-driven pseudo-TV channels in wait lounges.Now a Philadelphia-based restaurant services company called OTG …
Emerging Media Lab flags in-store digital as trend to watch December 22, 2008 by Dave Haynes Agency giant Interpublic’s Emerging Media Lab has flagged in-store digital media as a key emerging trend to watch over the next year.As relayed in MediaPost (can’t find it on the Lab site):Brands must keep pace with consumers with a presence at every stage of the conversation (where they can respond–not react) and formulate a Web …
Death knell for tickers? Please, say it's so December 21, 2008 by Dave Haynes The New York Times had a piece posted online today about the demise of the crawling ticker on its screens, offering a cleaner look with just a little headline strip across the bottom that refreshes rather than moves.For cable news viewers who are suffering from information saturation, last week offered relief.The crawl, as it is …
Great December 21, 2008 by Dave HaynesGreat post Dave and kudos for the new layout, I think it is much better, easier on the eyes (for the rare occasion I come on here and do not read you in my RSS reader).
Special Post: Making the right software decisions December 21, 2008 by Dave HaynesI sell the pots and pans for one of those software firms. That means I have a vested interest not only in winning business but also steering people to other solutions when it’s clear my pots and pans aren’t the ones to use. I can’t afford to chase no-hopers. And I have also spent way …
New look December 20, 2008 by Dave HaynesNow that I kinda sorta have a grip on using the Joomla content management system, I am trying out a new template that does a better job with font sizes and comments. At least that’s the hope. There are a bunch of things I will be fiddling with over the holiday break, so stuff may look …
OBN and Rogers team up for interactive LED board December 20, 2008 by Dave HaynesThis is pretty cool in terms of blending big-ass screens with little handheld devices.In what is touted as a Canadian first, Outdoor BroadCast Network is working with Rogers Wireless on a real-time app at Toronto’s Yonge-Dundas Square, which is a smaller, colder version of Times Square.Using Rogers Wireless BlackBerry Pearl Flip smartphones, reports SelfService World, the public can …
A most excellent missive! December 19, 2008 by Dave HaynesDave, thanks for putting the article out there! – tm What they really do #6, 10, 11 What is the real motivation of the provider? As a digital plumber I have pulled out and replaced the many of the best of the top applications with another top notch competitor’s product. Problem solved, without ever having …
Ho Ho Flippin' Ho December 19, 2008 by Dave Haynes 2:09 PM, December 19 – The view from my office as a big storm blasts through.This is when I REALLY like working from home, though I sometimes wish that home was beside the Gulf of Mexico and not Lake Ontario. Sigh.
