Special Post: OVAB Guidelines for Dummies December 31, 2008 by Dave Haynes It is well-considered, well-conceived, entirely laudable work — done with the best intentions of starting to herd the industry cats and get the many, many, many network operators out there to start measuring and selling what they’ve got in some roughly harmonious fashion. Without such guidelines, the people in media planning groups and at brands who control …
Happy New Year! December 31, 2008 by Dave Haynes All the best for tonight and the coming year.I thought about predictions for next year, but it is sooo hard to get a sense of where things are going when the economy is so wobbly. Suffice to say I think smart people and smart companies (usually, but not always, related) will do fine. Those who …
Ratings agency looks at ad prospects for coming year December 30, 2008 by Dave HaynesGlobal ratings agency FitchRatings says the world’s major econmoies will see a downturn as steep as anything seen since the end of the Second World War, with with a big drop in GDP and spillover effects that include serious weakness in the advertising industry. A MediaPost Research Brief, received by email, reports that FitchRatings “is more cautious than …
Looking back … first December 29, 2008 by Dave HaynesEvery year around this time, because I seem to be one of a handful of people working instead of sitting on a beach or spilling into trees on a ski slope, I do a list of predictions for the year ahead.How I do that for 2009, given the state of affairs, is a big question. …
Always hated the tickers anyways.. December 29, 2008 by Dave HaynesI agree with you that those tickers are annoying. I find it hard to follow and don’t see the point with DS having them. Our in-house DS network tried it once, and it became frustrating to get any info to employees. Everyone complained about it and said they didn’t have time to sit and wait …
Digital Signage Networks are Expensive December 25, 2008 by Dave HaynesDigital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend …
Tickers be gone! December 23, 2008 by Dave HaynesThe DS industry reminds us regularly that “this is not TV” yet for some reason they used channels like CNN to define their visual strategy for the past several years. Software developers have been pushing split screen scenarios and essentially replicating what was on cable news. Admittedly every DS network or individual sign is different …
New report suggests consumers more receptive to digital out of home ads December 22, 2008 by Dave HaynesMarketing Charts is usually a great source for interesting ad and marketing industry charts and graphs, but there is strangely none attached to a new story today about research suggesting conumers are more receptive to digital out of home than other types of media.More than two-thirds of US consumers say digital out-of-home (OOH) advertising catches …
Food order screens blend with ads at new JetBlue terminal December 22, 2008 by Dave Haynes Airports have, for a while now, been a key target digital screen networks – usually but not always the big outdoor companies who already have a footprint there. In almost all cases, the approach has been digital screens replacing backlit posters, or content-driven pseudo-TV channels in wait lounges.Now a Philadelphia-based restaurant services company called OTG …
