OVAB Measurements January 7, 2009 by Dave HaynesDave, I agree completely with your dissertation on the OVAB measurements. Before venturing into DDS several years ago we specialised for 20 or more years in Business Analytics tools and consultancy. Most of our work was for retailers. In fact much of our time was spent developing a market for what was then a radical …
Planar sells off rest of CoolSign stake January 6, 2009 by Dave Haynes In a brief press release today:Planar Systems, Inc. (NASDAQ:PLNR), today announced that on December 26, 2008 it closed the sale, for cash, of its CoolSign Digital Signage business in fields of use outside of the gaming field to CS Software Holdings LLC. Planar previously announced that it had sold Planar’s CoolSign Digital Signage business for …
First look: Marketplace Station's Whole Foods install January 6, 2009 by Dave Haynes Raji Kalra, of The Marketplace Station, kindly sent over some snapshots of the new screen network installation his company recently completed at a pair of Whole Foods stores in the Toronto area.I’m not a huge fan of screens hanging from ceilings, but in this case the guys did a great job of positioning the screens …
Generating ad sales during a recession: The Economist January 6, 2009 by Dave Haynes Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job of pressing the case for why brands should resist the temptation to cut marketing budgets during a recession.It is about print, but the thinking extends across most media and is particularly …
How to get brands spending ad dollars during a recession: The Economist January 6, 2009 by Dave HaynesAds on Edge View SlideShare presentation or Upload your own.Via Ad Lab, here’s a very nice, clean presentation the very serious UK news magazine The Economist has developed for its advertising sales people. It does a good job of pressing the case for why brands should resist the temptation to cut marketing budgets during a recession.
One minor clarification… January 6, 2009 by Dave HaynesAbsolutely great post, Dave. One semantic clarification on your math example above: The OVAB formula doesn’t involve or measure the network’s CONTENT loop. It’s the individual advertising campaign’s ‘loop’, the scheduled frequency that a campaign appears on the screens, that drives the formula. No doubt, the content experience should be programmed to reflect/respect the audience’s …
OVAB Guidelines for Dummies January 6, 2009 by Dave HaynesMy name is Tom, and I am a dummy. Great breakdown of the guidelines, as I was struggling to develop a consistent formula to come up with an AUA. Frankly, my struggle, like many of ours, was finding the time to actually sit and think about it. My thanks to you, this will help the …
Bad server, BAD!: The Sequel January 6, 2009 by Dave HaynesDown ALL day. Something to do with mySQL databases. It JUST seems to have come back on stream.Oh, the perils of paying $4 a month for hosting ;-]Back at it tomorrow.
Measurement January 1, 2009 by Dave HaynesDave, great dissection! It continues to amaze me that every year a “new” measurement criteria is developed when it generally comes back around to the same methodology year after year. Now if people would put the same amount of time and energy into developing solid sales strategies, I think we as an industry would be …
OVAB Coles Notes December 31, 2008 by Dave HaynesOutstanding article. Even though I more or less understood what AUA represents, your breakdown really helped in grounding abstract concepts in reality. The demonstration of the relative advertising values of Clinic A vs Clinic B, where all other parameters are identical except for loop length, should be a real eye opener for network operators playing …
