NRF: Ecast demos retail app January 13, 2009 by Dave Haynes Ecast had one of its new EQ retail-centric touchscreens at the concept store area at NRF, and Bob Cooney, the company’s VP of Business Developoment, walked me through the thing and why Ecast is expanding beyond bars and clubs.The wall-mounted Ecast device is a 40 inch 1080P LCD panel in portrait mode that has all the …
NRF: Two different takes on screens at the moment of truth January 12, 2009 by Dave Haynes Modiv Media had a nice, steady little crowd around its teeny chunk of real estate at the NRF show, with people peppering them with questions about a cool little application they have for putting advertising right in people’s hands as they shop.The young Boston-based company was co-located at the Motorola booth, since they use little wireless …
On site: NRF show in New York January 12, 2009 by Dave Haynes I am at the National Retail Federation Big Show in New York, an annual mega-show aimed squarely at the retail ops people who buy stuff like POS systems. There was considerable, entirely rational concern that this show would be painfully quiet because of the economic problems out there and what was a wickedly bad fourth quarter for …
Movie megaplexes getting all screened up January 9, 2009 by Dave Haynes Digital Signage Universe has a piece on its portal about the flashy new moviehouses starting to pop up around the Toronto area, loaded with DS screens.The piece includes a number of good site photos, like the proffered one above.I don’t get out to a lot of movies because most of what Hollywood cranks out isn’t …
Checkout Displays January 9, 2009 by Dave HaynesVisit our website www.wallflowerglobal.com and the Gallery section. In there is a shot of one of our Supermarket TV installations. The screens are placed above the belt but include directional speakers that we tend to find attract people to the screen. The displays are large enough to be seen by shoppers in the queue. They …
Who's looking at checkout screens? January 8, 2009 by Dave Haynes Advertising Age published an interesting piece this week about the dynamics of how people approach grocery store checkouts, suggesting three of four people unload their shopping carts in such a way that they’re not really going to notice in-store marketing there.Some people push the whole cart straight through and toss the goodies forward onto the …
Neo starts Booking DOOH for other networks January 8, 2009 by Dave Haynes Neo Advertising, the dominant digital out of home player in Europe (disclaimer: client of my guys), has launched the online media planning tool it started making some subtle noises about last year.In a press release sent around to news wires and knuckleheads like me, Neo Managing Director and Founder Christian Vaglio-Giors says “BookingDooH’s objective is …
More detail out on Coolsign sale January 8, 2009 by Dave HaynesFrom a follow-up press release:CS Software was recently formed and was led by an investment from Pegasus Capital Advisors, the firm that also invested recently in the leading experiential branding and technology firm, Creative Realities. Jason Friedman, CEO of Creative Realities said, “I am thrilled that I was able to introduce Pegasus to the CoolSign …
A DS job planned the Air Force way January 7, 2009 by Dave HaynesI love dealing with military guys because they are by nature, and training, pretty disciplined and thorough. Some former military guy has probably spit his coffee all over his keyboard after reading that, but I think it’s a fair assessment.Anyway, I mention this because a Google Alert popped up a little procurement item for the …
OVAB Measurements January 7, 2009 by Dave HaynesTo complete my comments above: The final analytics we provide to users marry up the facial recognition analytics and play history. The FR analytics allow us to record the gender and age group of each viewer to a fair degree of accuracy. At present dependant upon conditions such as lighting we get better than 90% …
