New Ketchum survey shows media lines continue to blur January 21, 2009 by Dave Haynes Big New York-based communications agency Ketchum has released a new survey, the third of its kind, on Media Myths and Realities.The takeaway this time is that the lines continue to blur between media, just as they are in media technologies.This melding of media means the content deliverables that were once owned by a specific medium are …
Miller-Zell's shopper behavior study January 20, 2009 by Dave HaynesIt took me a week but I am now going through stuff from a road trip last week, and came across a handout from retail design biggie Miller-Zell.The Atlanta-based company sponsored the Design Studio at last week’s NRF show and released results of a study on how the struggling economy is impacting shopping habits.The online survey …
Next JADN event in Montreal fully subscribed January 19, 2009 by Dave Haynes If you were procrastinating, and planning this week to get yourself squared away for going to next week’s JADN event in Montreal, you’re too late. The event is fully subscribed.The event, run by Montreal’s Arsenal Media, is next Tuesday at a downtown art gallery. It’s the third all-day event the company has put together, with the difference being admission …
NRF: Final thoughts January 19, 2009 by Dave HaynesSo this is a little late, but last week got a little hectic.Last week’s National Retail Federation Big Show in New York was my first – though it’s one I have wanted to attend for a few years now.From the narrow perspective of our industry, here are my overall impressions:Was the place crawling with retailers? Honestly, in …
Samsung touchscreen January 18, 2009 by Dave HaynesI can’t wait to test the new Samsung touchscreen. I have not see the pricelist yet but I think we are in for a good surprise. It will also reduces the labor of building an interactive kiosk or display. Were you at CES Dave ? Do you know if there is a proximity sensor on …
Samsung unveils touchscreen Coke machine January 17, 2009 by Dave HaynesPhoto from DVICEAt the recent CES show, Samsung was showing off a touchscreen-driven vending machine that will be going into some Simon shopping malls in the US this year.The machine is a collaboration with Coke and one would guess this is a glimpse at where vending machines are going. Certainly, this is a powerful way to …
Quividi marries up reporting with OVAB guides January 16, 2009 by Dave HaynesFrench audience measurement firm Quividi has issued a really good white paper on how it has lined up its own reporting with the guidelines laid down last fall by the Out-of-home Video Advertising Bureau.It’s one thing to do some marketing spin, which we’ve all seen, announcing your pots and pans are OVAB-compliant.It’s another, entirely, to put out a paper that …
Adcentricity turns on new planning engine January 15, 2009 by Dave Haynes My friends over at Adcentricity have released a new media planning tool, called AdVenue, that’s intended to provide even more granularity to placing ads in the digital screen sector.I traded emails with company founder Rob Gorrie, who confirmed the platform is not an extension of the existing planning platform it had in place, but a new platform …
NRF: Tepper's take on Digital Signage Universe January 14, 2009 by Dave HaynesLionel Tepper of Digital Signage Universe was also at the National Retail Federation trade show this week and has filed a good run-down of what he saw and liked.You will find it here. I have a couple of other NRF things I will post about when I get a minute, which feels more like if right now.
First impressions: Borders TV January 14, 2009 by Dave Haynes Ad network operator Ripple TV did a deal with Borders more than a year ago to put screens in its book stores.Up here in the tundra we don’t have Borders (it’s Chapters and Indigo), so I have not seen one of the installs until Tuesday, when I wandered into the store at Madison Square Garden in New …
