Worst managed company in history January 30, 2009 by Dave HaynesThe executive team contracted consultants and hired media experts to help position the company. They proceeded to fire or tune out everyone who pointed out the best way to position the company. All of this was avoidable and due to excess EGO and lack of media experience
JADN: Girgis on what to think about January 29, 2009 by Dave Haynes OK, back at my bunker after a few days on the road, and able to post some notes from the JADN event earlier this week.The first guy up was Mike Girgis, who runs Onestop Media and has networks running in retail, hotels, malls and the Toronto subway system. He’s also the chair of the Canadian Out-of-home Digital …
Mixer time again January 28, 2009 by Dave Haynes We took a break for Christmas and the New Year, but the industry mixer schedule is back on, and we’re sticking with the venue and the plan of every second Tuesday of the month. Ingram Micro’s Dmitry Sokolov continues to do the work arranging these things and getting vendor support to pick up the tab. The next …
JADN Montreal: First Impressions January 28, 2009 by Dave Haynes So I have wobbled my way back to my room after a long day, and I am waaaaay too tired to start banging out stuff about the details of the JADN event in Montreal.Suffice to say: full house, good crowd, some excellent speakers.I was particularly impressed by what Olivier Debin of Dagobert did with his show …
Major brand putting $8-$10 million into ads in digital screen sector this year January 26, 2009 by Dave Haynes Here’s something to warm your hearts on a day, at least here in Montreal (up for JADN tomorrow), that is Slurpee brain-freeze cold.Major health care and packaged goods brand Schering-Plough is planning a mass campaign in the digital screen sector that is estimated to be worth as much as $10 million.Reports MediaWeek:Over a period of eight to 12 …
Network looking for production/scheduling help January 23, 2009 by Dave Haynes One of my clients, OnSite Media Network, is looking for a production coordinator/scheduler who, ideally, also knows his or her way around motion graphics and video production. Knowing the BroadSign platform also helps.The gig is ideally based in the company’s Calgary head office, but could also be in the Toronto office if just the right …
More evidence of why you need to take network security seriously January 22, 2009 by Dave Haynes Further evidence, if you needed anyway, of why you need to lock down your screens and not use “password” as your password.This is just a highway LED road construction sign. somewhere, that a hacker rolled up to and then messed around with the screen messaging.At least the guy had a sense of humor.From i-hacked, via Gizmodo.
DS Today: CES from a DS industry perspective January 22, 2009 by Dave HaynesDigital Signage Today has a piece up from industry consultant Lyle Bunn about the recent CES show, and his impressions coming at it from the perspective of a DS industry guy insteads of gadget-head. Have a look.
Interactive survey provides insights into local business ad spends January 22, 2009 by Dave Haynes Interactive marketing company Webvisible, which is focused on local businesses and advertising, has a released a survey done with Nielsen on how consumers ind local business information these days, and how local businesses do their marketing.It is entirely about online, but there are some really good insights in there for anyone running ad-based networks that are …
Media M&A firm looks ahead and suggests what will work, and won't January 21, 2009 by Dave HaynesPeachtree Media Advisors, a NY-based investment bank focused on the OOH and interactive marketing sectors, has done a round-up of mergers and acquisition activity in the past year and, more interestingly, taken a look ahead to 2009 – advising on what will work and what is pretty much a non-starter.In 2008, general consumer digital networks were out …
