Victory! February 4, 2009 by Dave HaynesAh, yes.. yet another victorious advantage for digital signage. Aside from what it can do for sales boosts, it truly is amazing how effectively and efficiently it can disseminate a vast amount of information in a number of unique settings. From hospitals to universities to banks.. and now supermarkets – clearly, the opportunities are endless. …
Dutch supermarket network sees average 14% sales boost from screens February 4, 2009 by Dave Haynes More evidence this stuff, when done well, really does work. Dutch network operator POS TV has issued a press release noting how research from Nielsen is indicating the average sales increase for advertisers on the 1,200 screen supermarket network is 14%. ‘Positive reactions from entrepreneurs, shoppers, and advertisers actually already gave away that Supermarket TV was a bull’s eye,’ according to …
Exec changes at EnQii, BroadSign February 4, 2009 by Dave Haynes There have been a couple of significant moves in the last few days at two of the larger software players in our space.Michael Willems, the long-time CTO of EnQii, is leaving after nine years of Digital View-Digital View Media-EnQii. Michael is a true pioneer in the industry, and took the company from the early days …
People of the year for industry cited by forum February 3, 2009 by Dave HaynesFrom a press release:Digital Signage Forum Announces Digital Signage Woman, Man and Best Newcomer of 2008Jill Miller, President of The Digital Signage Group, Keith Kelsen, President of MediaTile, and Justin Clupper, Program and Public Relations Manager of Neoti Broadcast Network recognized for industry development contributions.POULSBO, WA (February 02, 2009) – Digital Signage Forum, the leading interactive forum media …
The 12 rules for effective content are on line ! February 3, 2009 by Dave HaynesYou can find the rules on our website : http://www.dagobert.fr/12_rules_302.html&suite=1 Best regards, Olivier Debin
Good Insight February 3, 2009 by Dave HaynesI saw Ms. Garrido speak at OVAB’s conference last year… she knows the market well. I think her statement about proximity to the product is absolutely spot on. She is someone to watch.
Agency head: Two-thirds of DOOH media buys are national dollars February 3, 2009 by Dave HaynesMediaPost has an article up about DOOH being the Energizer Bunny Sector of media right now, primarily rehashing some of the numbers from the PQ Media study that was released last fall.What’s new, however, are some interesting comments from the president of Chrysalis, a new division of Agency giant Havas that is focused on this sector.It’s …
This is SO true February 2, 2009 by Dave HaynesDave! First; love your blog and the writing style (I think we have similar styles). You are on my blog roll. 🙂 Second: This is SO true and I was also going to write a post about this. I never realized there are SO many companies offering software / content delivery programs, but once I …
SO many leaders … February 2, 2009 by Dave Haynes I have some bemused fascination with press releases. probably because as a newspaper reporter and assigning editor I had to, for many years, sift through stacks of them looking for real information and filtering out ALL the blabber.In an odd way I find myself doing the same thing with this blog, though I have abandoned …
JADN: Dagobert's content rules February 2, 2009 by Dave HaynesI have been very busy lately, happily since having nothing to do during a recession is a bad sign. And I have also been trying to finish off a 980-page book before it was due back at the library. So, not much posting during my down time.I was waiting on Olivier Debin of Dagobert, who presented …
