Dead transit TV (now I know) March 13, 2009 by Dave HaynesAh, now the mystery is solved as to why Transit TV hasn’t been working on all the Los Angeles MTA buses (except for of course the nice GPS feature showing the bus’s current location. Pity they died. Thanks for sharing this.
Mixer review – March 10 March 12, 2009 by Dave HaynesThe March mixer/meet-up in Toronto went off really well, with a pile of people ignoring the pouring rain and making their way to the Six Steps lounge on Tuesday night.There were perhaps 55 people, and a LOT of them new faces. There were a lot of vendors, covering the waterfront from panels to installation, and …
Server back up – finally March 12, 2009 by Dave HaynesI pay $3.95 a month for Web hosting and you’d think for that premium I’d get gold-plated service.The SQL server was down, again, so I think it may be time to move this to something that actually holds to its uptime guarantees.Sorry for the disruption.
DSE Thoughts – Lyle Bunn March 6, 2009 by Dave HaynesI saw industry consultant Lyle Bunn zipping by 2-3 times last week but I don’t think we chatted – bit of a blur – but he has added to the pile of people issuing their thoughts on the show.It’s a PDF and you can get it here.
DSE confirms attendance down, but not too bad March 6, 2009 by Dave HaynesThe Digital Signage Expo people have released some stats about the show last week, confirming via Digital Signage Today that the crowd went from about 3,500 last year to just over 3,000 this time around.The dip is described as slight, but my high school math suggest that’s something like 13-14 per cent. In this wild economy, I guess …
Data supports old saw about ad spend during recessions March 6, 2009 by Dave Haynes I’ve the argument before that companies should maintain or even increase their marketing spend during a recession, and come out the other end with a much stronger market position. But I haven’t seen a lot of data to back that up.So here’s some …Adrants has a post today about a McGraw-Hill study of some 600 businesses that found …
Eyes On ups the ante in the measurement game March 5, 2009 by Dave Haynes The US-based Traffic Audit Bureau for Media Measurement has confirmed plans to roll out its new “Eyes On” measurement process to 200 markets across the US, starting next month. That will, as reported in MediaWeek, move it from 10,000 outdoor posters in Chicago to 400,000 across the country. The goal of the program is to profile conventional outdoor, and eventually …
Zoom gets $30 million expansion fund March 5, 2009 by Dave Haynes I hear two very different stories about the investment market, with one tale that money is next to impossible to raise, and the other that there is smart money out there and people are still writing cheques.Zoom Media and Marketing falls into the latter track, with news that it just raised $30 million for the mostly …
What about Tesco in Poland? March 3, 2009 by Dave HaynesAtvertin just deployed digital signage in some Tesco hypermarkets.
In-store media measurement: performance is what matters March 3, 2009 by Dave HaynesNikki Baird of Retail Systems Research, which does guess what, moderated a panel at DSE last week on in-store measurement.Back at the office now, she has generated an interesting think piece on the company’s Website, comparing measurement for online retail and the new challenge of measuring in-store media.Her conclusion was that in order to start really getting some …
