Gerba starts posting content tips March 19, 2009 by Dave HaynesI was unable to attend (long, stupid story) the content day at DSE, but heard there were good and bad things from the day – a particularly good note being the 60-minute lightning round session fellow blogger Bill Gerba did on content design.It’s been a few weeks, but Bill has started writing a series of posts …
Strategy Mag and CODA planning April ad-focused event March 19, 2009 by Dave Haynes The Canadian Out-of-home Digital Association is working with Toronto-based trade magazine publisher Strategy on a 1/2-day conference next month on the digital advertising screen business.The Innovation Series event, to be run by Strategy’s event management group, will be on April 21 at the Berkeley Church in Toronto, and the target audience is media planning and marketing professionals. This is a Strategy …
DS Breaks March 17, 2009 by Dave HaynesTrue enough, but you can bet that if the economy recovers robustly in that time frame, the Dems will rescind that and many other tax breaks.
DS Breaks March 17, 2009 by Dave HaynesI was under the assumption that #4 extended to whenever they SOLD their shares in 3-5 years if they invested now so it could still be a win 🙂
GSTV tinkers with ads that echo ads March 17, 2009 by Dave Haynes Gas Station TV, which has a network of screens Guess Where, is offering up a new kind of ad spot placement that sees one spot in a cycle followed, or echoed, a little later by another, shorter spot.These so-called Echo Ads will run on the pump screens and also inside station c-stores where GSTV is …
DS Breaks March 17, 2009 by Dave HaynesFortunately, we caught Gorrie before St. Patty’s day, and he is dead-on accurate! Three of the first four items have no “stimulating” effect for small businesses not making a profit, and sadly that is the vast majority of small businesses, from digital signage to dry cleaning. The last item has some merit, but if you …
DS breaks March 16, 2009 by Dave HaynesWhile these are all nice and good for future for loss carry-forwards, etc, you kinda need to be making a profit to take advantage, which not many in our industry are 🙂 The capital gains exemption is GREAT for those getting investment though 🙂
Small biz stimulus and the DS biz March 16, 2009 by Dave HaynesThe seemingly daily podium appearances by US President Barack Obama and/or his surrogates turned, today, to the small business sector – and there appears to be, in theory, some good news for sputerring, wheezing DS technology and network operator companies. While there’s a mob of them up here in Canada, and plenty globally, a big whack …
Take a guilt trip before the bus even gets there March 13, 2009 by Dave Haynes Via Gizmodo, via a few other blogs …This is quite clever, but I’m not convinced a lot of people are going to have warm feelings about the FitnessFirst health club chain after they sit down on a bench in a bus shelter in the Netherlands and an LED screen embedded in the poster window tells people …
Whole Foods network targets creative down to stores and zones March 13, 2009 by Dave Haynes Raji Kalra from Planet-Tek Systems, the Toronto-area company that runs the Marketplace Station digital signage network in Whole Foods Markets up here, sent me a note/press release telling me about a program they have started with a vendor called Seventh Generation.In the interests of disclosure, Raji’s a client, but I’m noting this because it’s interesting.While way too many networks …
