Next Toronto mixer set – March 10th March 3, 2009 by Dave HaynesGiven that I was wandering down the Vegas strip guzzling $1 Michelobs at 2:30 in the morning, just days ago, the idea of another mixer is missing just the slightest amount of charm. Somehow, I’ll rally to the cause. Dmitry Sokolov over at Ingram Micro has again stepped in and helped organize the monthly Toronto-area mixer, …
the 30% company March 3, 2009 by Dave HaynesJason send me a note on the side via email and I will fill you in dh
Who is this one company that delivers 30% on average? March 3, 2009 by Dave HaynesHello Mr. Haynes Who is this group that deliver 30% lifts on average? Do they have a site and are they located in the UK? Any help in this regard would be greatly appreciated. Thank-you. Jason
Another DSE round-up: Laura Davis-Taylor March 3, 2009 by Dave HaynesWell-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference sessions.I’m sure this has been around for a while but in her piece she uses the acronym ISDM, or In-Store Digital Media. I’m not sure that one will stick, but I …
Digital Signage Networks are Expensive March 3, 2009 by Dave HaynesDigital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend …
Does turning off the screens at a store make THAT much difference??? March 3, 2009 by Dave Haynes When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As noted, sprinkling a few screens around cavernous stores, hoping they get noticed, is usually an exercise in futility.It was the rationale for the shutdown that caught my eye, and made me …
DSE thoughts from smarter people (plus Gerba) March 2, 2009 by Dave HaynesLionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at last week’s DSE event in Vegas. Lotsa detail and pics. You can read it here.As well, Real Digital Media’s CEO Ken Goldberg, who writes a very thoughtful blog but doesn’t do it …
Tesco Failure March 2, 2009 by Dave HaynesI think people who go into large houses like Tesco or Walmart are on a mission. They may glance at screens or posters if they are conveniently located but they are not inclined to linger and watch. I believe that captive audience situations with extended dwell times are going to be the successful deployments. Just …
Give the customer interactive control March 2, 2009 by Dave HaynesLarge kiosk touchscreens in key locations which provide useful information is the way to go, I think it is called providing a real customer service. So for example in the wine department a large format touch kiosk (large because it would attract attention) which could help you choose the best bottle of wine to go …
