Convergence of Digitial and Retail March 26, 2009 by Dave HaynesThanks for the plug Dave. Sorry you cannot be there, but we’ll be sure to get the presentation deck to you once we’ve done. All the best
Ripple gets $4 million in VC raise March 26, 2009 by Dave Haynes In another vote of confidence for the space, particularly the hyperlocal ad network space, Ripple TV has announced a $4 million raise.The LA-area company got the funding round from VCs Draper Fisher Jurvetson and Trinity Ventures. The company uses the business model of installing into retailers, particularly regional coffee and snack places, with screens that do the news, …
This stuff works, sometimes despite itself March 25, 2009 by Dave Haynes I really, really struggle to get excited about little screens clamped on to poles sticking up in the checkout lanes of stores.It seems entirely uninteresting, and more than anything, too late in the game to influence whatever is trying to be influenced.But then comes research from PRN, that suggests at least that consumers really like this …
Monster TouchTunes jukebox network acquired by M&A guys March 25, 2009 by Dave Haynes In another sign that there’s still money out there, and a lot of interest in this space, one of the biggest but not all that well-known players in the digital out of home space got acquired yesterday in a share-based deal.TouchTunes, which has digital jukeboxes in 38,000 sites around North America, announced Tuesday that it …
Draftfcb on the complex, ever-changing retail ecosystem March 25, 2009 by Dave HaynesThere’s a good think-piece on MediaPost’s Marketing Daily by the head of shopper marketing at Draftfcb.Jim Lucas writes about how a store is a very complex ecosystem, and anyone marketing within that ecosystem needs to consider some very rapidly evolving dynamics. The shopper is the audience for the retail medium. And she (or he), prompted by the recession, …
Talking the convergence of digital in retail at In-Store Summit March 25, 2009 by Dave HaynesIf I lived or happened to be in Chicago on April 2nd I’d go to this … for a coupla reasons:1 – A pair of senior VP types from The Integer Group are doing a session an the In-Store Marketing Institute Summit on “The Convergence of the Digital and Retail Space: The Effect Promotions Have on Shopper Behavior.” Integer is one …
Content awards handed out at Global Shop March 25, 2009 by Dave HaynesI gather from a lot of tweets on Twitter that the big Global Shop retail merchandising show in Las Vegas this week has been very quiet in terms of foot traffic. I had gone the last few years, but gave it a pass this time based on what I was hearing about expected numbers.It’s still …
CBS Outdoor turns on templated ad builder March 24, 2009 by Dave Haynes CBS Outdoor recently formalized the launch of wannaBILLBOARD.com, a new Web-based service aimed at removing oneof the big barriers to entry for advertisers – creative costs. The wannaBillboard program, in beta since last summer and first announced back in January, is aimed at local and regional advertisers and lets them choose the basics of their billboard spot from …
Funding March 23, 2009 by Dave HaynesNo mention here of who funded the program. Any insight on this? Whole foods or Seventh Generation? Any specific data on sell through?
Media Planet DOOH primer out with USA Today March 20, 2009 by Dave HaynesLyle Bunn has been working on a special publication on the industry for a while now, and 750,000 copies were printed and distributed in four target US markets today via USA Today.The 16-page supplement was pulled together by Swedish specialty publisher Media Planet, with Lyle as editor and the assistance/guidance of the Digital Signage Association.It’s …
