New network to turn retailing on its ear April 1, 2009 by Dave Haynes Well, as the saying goes, “When one door closes, another opens …”Changed circumstances have allowed me to move up plans for a new screen network, aimed at retail.Called Holler, the ad-based network takes the underappreciated art of the infomercial out of the 3 AM insomniac time bracket and puts it into the new primetime of heavy …
Project March 31, 2009 by Dave HaynesHi Dave, I have at least one nice project for you;-) Will speak later today or tomorrow.
No! March 31, 2009 by Dave HaynesIt can’t be true! What’s the point of having a nemesis if he isn’t even a competitor? Dave, go get yourself hired so I can continue battering you already!
"Guru" for hire March 30, 2009 by Dave HaynesWell it has only been a couple of hours, and I wasn’t planning on posting anything, but Adrian at Daily DOOH clearly has a mole embedded deep inside BroadSign.I looked at my Google Reader and saw, almost before I knew, that I am on the street.I’m gonna stay on the high road here and state …
Re: Your Post March 30, 2009 by Dave HaynesDave: Think your view of the challenges are spot on. A couple of approaches that seem to work in overcoming, or at least mitigating some of the challenges. Start by aligning the goals of shopper (relevance), retailer (unique experience, increased basket size, or better category sales) and the product/brand (increase sales, share of requirements, etc.). …
Is this any different from other idle time screens? March 27, 2009 by Dave HaynesI understand being underwhelmed by TV screens at the checkout but I watch them and find it a pleasant diversion from my usual pastime of trying to will the cashier to move faster. The shorter the interval between BEEPs, the faster I get out of the store. But what is the target audience for these …
the insert March 26, 2009 by Dave HaynesNew York, Atlanta, Chicago and Los Angeles … probably simply a case of the three biggest markets and Atlanta, which may not be #4 (not sure) but has an extremely busy airport
