The sticky opportunity of queues July 17, 2009 by Dave HaynesOne of the best things that happens when you go out on your own is you stop getting protective about some ideas and thoughts that might be applicable to whoever signs your paycheque every couple of weeks.When I was down at the National Retail Federation trade show in New York in January (brrrrr), one of …
You're not looking at the whole picture July 15, 2009 by Dave HaynesI agree that a lot of the press hype surrounding “ads that watch YOU” is just that — hype. But there are some serious legal and ethical considerations that nobody has addressed yet. A very short list includes the questionable legality of the re-use of information acquired for security purposes, many practices that violate the …
Self-regulate…or have regulation thrust upon you. July 15, 2009 by Dave HaynesNice post Dave. Ken, I don’t think there’s any point in beating up on the privacy advocates. Abuse of information is not a myth, it’s a historical fact. So, why wait for the next revelation of chilling privacy invasion to steel the public’s will for legislation? The industry clearly needs to self-regulate. Glad to hear …
POPAI July 15, 2009 by Dave HaynesThere is an advocacy group working on developing standards on this subject within POPAI right now. We are working on a common language and addressing the issue of possibly informing the public whenever these technologies are being used in a public venue. Professionally, we have used this tech in the field for some time now …
Airport eye-tracking offers insights on how people view screens July 15, 2009 by Dave Haynes What seems like a very long time ago, well seven years ago, I was force-marching my way most days through the underground walkway system in downtown Toronto, on the way to a consulting gig I did for about two years. I started thinking about what a digital screen network might look like in these long, …
Digital signage privacy issues July 15, 2009 by Dave HaynesI’m frankly surprised at the lack of debate over privacy issues in the Digital OOH industry, which seems to be taking the position of lying low and it will go away. I agree with Ken that those with a vested interest in serving up relevant ads, promotions and other content using facial recognition and similar …
Good analysis, but beware the PC crowd to your south July 14, 2009 by Dave HaynesI agree that there is no cause for alarm from a practical perspective, because no private data of real value is collected or kept by the cams. But give the righteous privacy advocates a bully pulpit, and they will make life difficult for anyone actually trying to add to the GNP, even if they do …
Advocacy group calls out DS industry on face counting practices; gets Minority Report into opening argument (yawn) July 14, 2009 by Dave Haynes Whenever I see a Minority Report reference about digital signage my eyes start rolling up north of my brow, as I get set for another story about either nightmare scenario of super-smart ads everywhere or the whiz-bangery of Tom Cruise sliding files around by flapping his arms, because a mouse is so damned hard to …
TO Digital Signage Mixer Reminder: It's Tonight July 14, 2009 by Dave HaynesA last reminder that we’re having a special summer edition of the industry mixer tonight, even though it is summer and at least some of the mob will be away.It is at the usual haunt, Six Steps in downtown Toronto, at 55 Colborne.This is a big deal for me, as I will actually have to …
OMG July 14, 2009 by Dave Haynesabsurd and obscene…MS is going to be backpeddling from this one for a bit. Is this in line with “how to lose credibility 101” post daffy duck just wrote? keep up the good work Dave & Adrian ( & crew) & others. we’ve gotten rid of a lot of it but apparently not all
