Digital Signage Privacy July 23, 2009 by Dave HaynesHello. I wrote the CBS opinion piece. I came across this blog today and am glad for the opportunity to comment on the post above. First, Dave is making my point for me when he lists the numerous ways marketers and media outlets already profile individual consumers. Just as it occurs in those contexts, I …
Tiled DS displays pop up in Apple store windows July 23, 2009 by Dave Hayneshttp://www.youtube.com/watch?v=3kXxHlz-XT4 I’m not as sure as I get as excited as the TechCrunch writer, who calls the thing mezmerizing, but these matrix video walls that are up in the windows of a couple of Apple stores near world HQ are certainly eye-catching (the point) and cool. The tiled displays feature a pile of iPhone apps flying at …
The hype machine turns a one-off into a roll-out July 23, 2009 by Dave Haynes I am, through my company, at least a little bit in the press release game these days, so I have a particular interest in how announcements get covered and how little things can be made to look very big.Consider the case of WAND Corporation, a Minnesota company focused on the QSR technology market, which issued …
Open source DS software starting to bubble up July 21, 2009 by Dave Haynes I’ve written a few times about so-called free DS software and how these offers tend to be free with limitations or free with things like nag notes or ads. There are a few of them out there, and in some respects they are more aptly called freemium products.I’ve been curious, for a long time, about …
Aggregrator and researcher team up; hopefully users share results July 20, 2009 by Dave HaynesThis is smart …Aimed at raising advertisers’ comfort level with the emerging digital out-of-home medium, reports MediaWeek, Adcentricity unveiled Monday (July 20) a suite of turnkey research services called Research Lite. Created via a limited partnership with Peoplecount, a subsidiary of Transearch Group, Research Lite is designed to help Adcentricity’s network advertisers measure the effectiveness of …
DSE 2010 taking shape July 20, 2009 by Dave HaynesA copy of the educational/conference plans for the next Digital Signage Expo fell into one of my Inboxes this weekend, and it looks like the organizers are taking a different approach for 2010 and getting on some specific tracks.The plan is for two days of sessions, like last year, but there are now specific proposed tracks to …
Greeks bearing gifts July 17, 2009 by Dave HaynesI agree with Don – it’s not so much that nobody is doing this (e.g. in banks as well as groceries) as that the potential users are thinking of queues as a problem to be managed rather than an opportunity to be exploited.
We're already doing it July 17, 2009 by Dave HaynesModiv Media provides queue management and ordering solutions (currently focused on the grocery deli space) and uses the “now serving” sign to broadcast brand and retailer messaging. This is running in more than 450 Stop & Shop, Giant Foods and Roche Bros grocery stores from Maine to Virginia. As a company that has fought the …
Trojan horse strategy July 17, 2009 by Dave HaynesAgreed. Seems like a good, if narrow, vertical. I wonder if it’s easier to sell a queue management solution that happens to incorporate digital messaging than to sell a DS solution that happens to do QM? After all, the delis are searching on “queue management”. They go into it thinking they have a QM problem, …
