L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure December 22, 2025 by John Berkovich As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …
Addressing The Question: Why So Many Digital Signage Companies In Canada? July 5, 2012 by Super User Countless times now, in chats with American business contacts/friends, I have been asked why there is such a disproportionately high number of Canadian companies involved in digital signage – particularly on the software side. I’ve always answered that the key reason is we’re not very bright. But I’ve been kidding there. There’s probably a bunch …
How We Did An NFC-Social Media-Twitter Mash-Up March 12, 2012 by Super User One of the big things we wanted to accomplish at this year’s Preset Group DSE Mixer was to fully integrate digital into the event, and that meant more than just getting some digital content looping on the venue’s available screens. I was contacted, separately, by folks at two different companies, and with the help of …
DSE2012 Preset Group Mixer Photo Gallery March 10, 2012 by Super User We made the wise decision of assigning someone the task of walking around and taking snappies of the mob at the 2012 DSE Preset Group Mixer at the Golden Nugget.
Hellberg: Get Your Story Right February 29, 2012 by Pat Hellberg My Preset Group partner Pat Hellberg doesn’t write often, but when he does, it’s always good. With almost two decades working with one of the world’s great brands behind him, ex-Nike guy Pat is one of too few “experts” in this sector who can speak with genuine authority about content. As DSE approaches next week, …
Four Low-Cost Options For Digital Signage Creative February 16, 2012 by Super User If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent has a price. But new online tools are emerging that can seriously cut costs on some of the advertising and marketing creative that will never have much in the way of …
2011: Good, Bad and Fugly (Part 3) December 30, 2011 by Super User Part Three: The Fugly Content Is One Fugly King The majority of the creative running on screens in this sector is crappy because the good stuff costs real money. Usually BIG money. The best and brightest creative minds aren’t paid $20/hour and hired straight out of some two-year technical college. They work at agencies and …
2011: Good, Bad And Fugly (Part 2) December 30, 2011 by Super User (Link to Part 1: The Good …) I’m going to look more at trends, as opposed to calling out people, organizations or projects. That serves no particularly good purpose. But let’s just say the environment is target-rich. Common Sense The other day, I was standing outside one of those mall body lotion shops that seem …
2011: Good, Bad and Fugly (Part 1) December 29, 2011 by Super User I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office and live bait shop, and don’t get out to see enough that I could tell you what really was the best and worst. How do you see everything, or even a …
rAVe Video: ClearOne’s digital signage offer (CEDIA 2011) September 14, 2011 by Super User Here is a demo video, shot by content partner rAVe Publications at the recent CEDIA 2011 trade show, about ClearOne’s digital signage offer.
