Look-ahead: The Industry Point Of View September 8, 2011 by Super User At the start of 2011, I asked a pile of people who run companies in this sector to provide their own points of view on what will happen. I focused on execs and influencers who, for a variety of reasons, don’t tend to write all that much in blogs or trade pubs, and therefore don’t …
Good content starts with good planning September 8, 2011 by Super User I have never worn a beret and it has been years since I donned a turtleneck, so therefore, I’m not a content guy. That, and when I open up something like After Effects, I just kind of twitch … utterly lost. But I do have a sense of what’s important in designing content for digital …
DPAA Ad Metrics Guidelines … for Dummies September 8, 2011 by Super User I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. There’s probably a small camp of research types who love this sort of thing, as well as people at a few of the companies that are members of the DPAA who …
10 keys to better digital signage RFPs, for end-users and vendors September 6, 2011 by Super User About four summers ago I spent two days in a hotel meeting room with colleagues on a sales training thing, and one of the key messages the instructors had was that as soon as an RFP dropped in my Inbox, I was to delete it. RFPs, he said, were a sham. If I received one, …
The evolution of digital signage is underway February 4, 2011 by Jason CreminsIn the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development, says SignageLive CEO Jason Cremins. “Sounds a bit much, I know, but stay with me here.”
2011 Look-ahead: The Industry Point Of View February 4, 2011 by Super UserAt the start of the new year we crowd-sourced some top industry-thinkers to get their perspective on the road ahead in 2011. The comments come from people who don’t often write, and it proved to be a popular post.
Where digital signage software is going September 28, 2010 by Super User20 slides looking at where the digital signage is at, and the trends and technology advances that are shaping the next 18-24 months.
Good content starts with good planning July 28, 2010 by Super UserThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment.
Getting A Digital Signage Network Right, From The Start April 27, 2010 by Super UserIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits.
