Good content starts with good planning July 28, 2010 by Dave HaynesThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment.
Getting A Digital Signage Network Right, From The Start April 27, 2010 by Dave HaynesIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits.
DPAA (OVAB) Guidelines for Dummies March 9, 2010 by Dave HaynesTo put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out of home sector. We break them down into language mere mortals can grasp.