Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President October 17, 2022 by Super User Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out of home advertising, suggests the president of the World Out of Home Organization (WOO). UK-based President Tom Goddard laid out his thinking about the state of the worldwide OOH/DOOH industry last …
BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators October 14, 2022 by Super User A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH networks enhanced audience analytics with details down to the minute for individual ad spots. BlueZoo says its BlueFox solution allows agencies to “accurately report the number of impressions for each ad, …
Adomni Acquires Adstash; Deal Helps Scale Up New User-Gen Content Offer For DOOH October 13, 2022 by Super User Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small to medium business sector. Adomni describes itself as a programmatic DOOH advertising planning and buying platform, while Adstash has been building and marketing a “proprietary technology stack consisting of a supply-side …
Volta Jumps Shark With News Of 3D “Support” For Its DOOH Display Network October 13, 2022 by Super User An announcement this morning by Volta – the media network that does screens tied in with EV charging stations – has a “jump the shark” feel to it, with word that its fleet of high-brightness ad posters support 3D creative campaigns. The thing is, they always did, because the three-dimensional visual illusions are in the …
Bar Entertainment Network Barvanna Gets Distribution Deal To Be Available Via DIRECTV October 11, 2022 by Super User The Digital OOH start-up Barvanna has done a partnership deal with satellite and streaming provider DIRECTV to makes it services available at the sports, entertainment and hospitality locations where DIRECTV already has receiving technology and play-out boxes in place. The deal potentially – emphasis on potentially – makes Barvanna’s ad-backed soft content programming available in …
Petition Launched In UK To Turn Off Ad Billboards, Posters At Night; Energy Shortages Cited October 11, 2022 by Super User Community activists in the UK already opposed to digital out of home ad posters and billboards because of their visual impacts are now trying to pressure the government to curb their use because of energy availability and expected restrictions this winter. An organization called AdfreeCities has launched a petition it hopes will compel the UK …
Planar Launches New Outdoor Fine Pitch Displays As High-Bright LCD Alternatives October 11, 2022 by Super User If you’ve paid attention to developments in LED display technology, you’ve likely concluded it was only a matter of time before pixel density, durability and pricing started to make the technology competitive with high brightness outdoor LCDs – used mainly for Digital Out Of Home ad displays and drive-thru restaurant promotions and menu boards. That …
4,000 Sq. Ft. LED Tunnel Switches On With Credit Union’s Domination Campaign At Dulles Airport October 7, 2022 by Super User The airport advertising side of Clear Channel has lined a passenger tunnel at Washington’s Dulles airport with some 4,000 sq. ft. of LED display and block-booked its use, over several years, by a giant U.S. credit union. The new Concourse C Connector at Washington Dulles International Airport (IAD) is called the PenFed Tunnel because the …
Spanish Tourism Hotspot Switches On 22M Digital Icon In Central Pedestrian Plaza October 5, 2022 by Super User This is a new digital landmark installation in the city center of Benidorm, a tourist magnet city along a Spanish stretch of the Mediterranean coastline – a 22-meter-tall cylinder clad in semi-transparent LED. The structure in a pedestrian plaza is used as sold advertising space, but also as part of the backdrop for public events …
Lamar Repurposes Vinyl Billboard Prints As Tarps For Florida Homeowners With Hurricane-Damaged Roofs October 5, 2022 by Super User Not digital, but worth noting and celebrating: The big outdoor media firm Lamar Advertising has a great initiative to help out SW Florida homeowners who were clobbered a week ago by Hurricane Ian, with the company repurposing big and rugged vinyl billboard prints as tarps for damaged roofs. So a home missing some or all …
