Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate October 24, 2023 by Dave Haynes The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew its out of home and digital out of home media partnerships, and for the first time consolidating the two key components under a single ad concession agreement. TfL wants to have …
Clear Channel Continues European Exit; Deal Announced Selling French Operations October 20, 2023 by Dave Haynes The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and airports – the latest move being news that a deal has been reached to sell the business in France to a Paris-based industrial holding company. The deal has been in the …
Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC October 17, 2023 by Dave Haynes Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail and transport hub, which is in the World Trade Center complex in New York, to market the latest season and iteration of Dancing With The Stars. Property operator Unibail-Rodamco-Westfield U.S. (URW) …
Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz October 17, 2023 by Dave Haynes This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing stunts using big outdoor digital displays. The beauty brand Maybelline worked with an extended reality company called Ffface.me to promote a new mascara product called Falsies Surreal, using a street-level kiosk …
Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm October 16, 2023 by Dave Haynes The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company that puts package management lockers in the lobbies of upscale apartment blocks and condos. Captivate is working with Luxer One, a tech company that specializes in “contactless pick-up and drop-off solutions …
Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen October 12, 2023 by Dave Haynes This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping mall – marketing a new Coca-Cola beverage. The campaign mimics a giant Rube Goldberg-esque vending machine to building consumer interest in Coca-Cola Zero Sugar. From a Coke exec on Linkedin: An …
DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising October 12, 2023 by Dave Haynes One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round the US and Canada. The organization always does a good job, and I liked the location along the Hudson River, at Chelsea Piers. It looked packed in the presentation room, and …
AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC October 10, 2023 by Dave Haynes The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy and focusing on AI’s impact on digital signage. I was drafted to be the moderator and we had a good session talking specifically about how artificial intelligence is being applied to digital …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Dave Haynes Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Toronto Newspaper Adds DOOH Screens To Media Sales Inventory October 5, 2023 by Dave Haynes I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would happen to papers because of the Internet. I went over to a start-up that was putting screens in office tower elevators. All these years later, we have a big Canadian newspaper …
