San Francisco Adds Three New DOOH Display-Filled Subway Stations November 22, 2022 by Super User One of the things that’s always surprising when I pass through the Bay Area is how awful the subway system is, given how it is a world capital of technology. But that is starting to change. The central transit terminal is a big, tech-filled wonder that feels like a nice airport, and now the city …
Newark’s New Digitally-Rich Terminal A Gets Previewed November 16, 2022 by Super User Ribbons have been cut and the press and other interested parties have now had a look at the new 33-gate Terminal A at Newark International Airport – the first new terminal at Newark in almost 50 years. The terminal won’t be ready for passengers for a few more weeks, but all the visual stuff is …
Qatar’s Expanded Airport Has 1.2 Kilometers Of LED Ribbon In Flashy New Terminal November 10, 2022 by Super User Qatar’s main airport has been expanded just ahead of the World Cup, with a mind-blowing 1.2 kms of fine pitch LED ribbon around a new retail-focused terminal space. The Hamad International Airport (HIA) Expansion adds more than 90 brands in the shopping area, a premium art collection, and a 10,000 sq m indoor tropical garden …
75-Foot Fine-Pitch LED Media Tower Dominates Seoul Airport Terminal November 9, 2022 by Super User My friends at German language content partner Invidis were evidently in South Korea recently, and noted how metro Seoul’s sprawling international airport has a very impressive 75-foot tall LED media tower in the terminal, fronting what seems to mimic an old palace wall. “To our surprise, we discovered the ‘Super-Large LED Media Tower’ at Seoul …
Some 500 Sync’d Drones Take Over NYC Skyline To Market Candy Crush; Residents Unimpressed November 7, 2022 by Super User Residents in big cities have raised objections to things like river and ocean barges with LED boards on them, and big digital boards on roadways, so I suspect synchronized drone arrays in the sky used specifically for product marketing are not going to be greeted warmly if they start appearing regularly. The technical feat of …
Daktronics Expands “Light Mitigation Technology” To DOOH Ad Displays October 28, 2022 by Super User Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if light pollution is raised as an objection by interest groups or individuals. “In most cases, light mitigation isn’t an issue, but when billboards are placed near housing developments or apartment buildings, …
Printed Ad Tarps Swapped For Lightweight LED Displays On Construction Hoarding October 28, 2022 by Super User Construction hoarding at the ground-level of building sites has always been home to different forms of advertising – planned with printed tarps or mesh, or via guerrilla marketers armed with posters and glue. A German company has a different idea – attaching lightweight LED arrays to building scaffolding, down low or up high. Our German …
Amazon Launches “Digital Signage Ads” Programmatic Solution For Its Fresh Bricks And Mortar Stores October 27, 2022 by Super User Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced something called Digital Signage Ads in Amazon DSP, which starting next month enables “eligible US advertisers via managed service, make it easier for brands to advertise within Amazon Fresh stores. With …
World’s Smallest DOOH Network Has Four Screens, But F1’s Global Ad Audience October 25, 2022 by Super User Pretty much every digital OOH network operator that targets motor vehicles as their “location” has to worry about quickly getting to scale across 100s or likely 1,000s of cars and screens, but a newly announced DOOH initiative involves just two cars – albeit very high profile ones. A company called Seamless Digital is putting a …
DOOH Network Focused On Screens Inside Rideshare Cars Goes Under October 25, 2022 by Super User A digital out of home ad network start-up based on tablets in view of passengers in the rear of ride-share cars, paired with AI-based analytics, has had a messy demise. The DOOH network ALFI has ceased operations and filed for Chapter 7 bankruptcy, four years after founding and about 17 months after going public on …
