Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales November 10, 2023 by Dave Haynes Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period.Sales for Ströer are up despite the overall overall advertising market being down or level in …
Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads November 9, 2023 by Dave Haynes Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor LEDs synced with ads on specific radio stations. So, a motorist crawling along the 20 in Montreal or the Gardiner in Toronto might see an ad for the financial company Desjardins …
Canadian DOOH Screens To Go (Almost) Black For Two Minutes Nov. 11 To Honor Veterans November 8, 2023 by Dave Haynes This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November 11th, which is called Remembrance Day. The Royal Canadian Legion’s initiative sees media operators and their brand advertisers to mark two minutes of silence from 11:00 – 11:02 a.m. – with …
US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage November 7, 2023 by Dave Haynes A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to be a lot of investment these days in digital signage and DOOH screens in sports and entertainment venues. SponsorUnited, based in Stamford, CT, says there has been a massive influx of …
Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% November 7, 2023 by Dave Haynes This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …
Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration November 6, 2023 by Satish Thiagarajan GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …
3D Illusion Creative Has Now Mainstreamed October 31, 2023 by Dave Haynes I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a mainstream option on digital signage and DOOH projects, and the same thing appears to be happening with anamorphic illusion ad spots. The first ones that popped up were run on high …
UPS Ad Spot Syncs 3D Creative Between Big Times Square Board And Screen On Iconic Brown Panel Truck Below October 27, 2023 by Dave Haynes Hat Tip OOH Today for posting on this … The UPS and The UPS Store are marketing their capabilities ahead of the holiday shopping season with a big billboard ad spot in Times Square that suggests a virtual delivery – pairing the creative on the main screen with a smaller LED screen on a UPS …
OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media October 26, 2023 by Dave Haynes On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media owner, OUTFRONT, is also vacating a foreign market – albeit just over the border in Canada. OUTFRONT has announced it is selling its Canadian business to Bell Media, a subsidiary of …
Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens October 25, 2023 by Dave Haynes It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, it involves one creative piece running on one screen. But the beauty brand Maybelline and its agencies have done a campaign that ran across more than 280 screens around the UK. …
