World Out of Home Organization Adds Eight New Members September 4, 2025 by John Berkovich The World Out of Home Organization (WOO) has added eight new members spanning multiple sectors and regions, further expanding its global reach. The mix includes five national media owners, two OOH service providers, and one national media agency. The new members are GIMC (China), Ledman (China), LED Truck Media (USA), Noistudio (Italy), Prowtech (Vietnam), Pyxis …
Screenverse Partners with ABCS Insights for DooH Attribution September 3, 2025 by Antonia Hamberger New York-based Screenverse calls itself the largest DooH network in the U.S. – but that’s a bit misleading. They’re not a DooH media owner; rather, they act as a programmatic ad sales partner. The company already uses Place Exchange’s Perview solution for reach, frequency, and impression measurement. Now, Screenverse is also working with ABCS Insights …
Peerless-AV Digital Signage Delivers Faster Service at Minnesota State Fair September 2, 2025 by John Berkovich Lulu’s Public House has once again worked with Peerless-AV and Innovative Sales Solutions to handle the heavy foot traffic at the Minnesota State Fair. Following its debut in 2024, the digital signage system returned for this year’s event, which ran through Labor Day. The vendor serves more than 20,000 visitors a day. Printed menus had …
10,000-Square-Foot LED Screen Forms Newest Landmark in Saudi DooH September 2, 2025 by Antonia Hamberger For many Muslim pilgrims, the Saudi city of Jeddah serves as the gateway to Mecca – and as a result, welcomes millions of visitors each year. It’s also now home to one of the country’s largest digital facades: a massive LED screen spanning more than 10,333 square feet (970 square meters) across the curved exterior …
Floating Digital Ads Drift Into Troubled Waters September 2, 2025 by John Berkovich Floating digital signage is another form of digital out-of-home (DooH), and has been around for a few years now, but it’s proving to be more polarizing than popular. Instead of planes towing banners across the sky – a form of advertising beachgoers have grudgingly tolerated for decades – companies are using boats carrying LED billboards …
Borderlands 4’s ‘Quit Earth’ OOH Teaser Swaps to Full Reveal, Live-Action Spot Drops September 2, 2025 by John Berkovich A global teaser-to-reveal push for Borderlands 4 has been grabbing attention as cryptic “Quit Earth” billboards and posters flipped overnight to formal invites to “Kairos,” confirming the next installment in the franchise. The simple two-word teaser seeded speculation across social and gaming forums before the creatives swapped to the Borderlands 4 message, putting players on …
ANC Powers Digital Signage for Noblesville Boom’s New Arena at Innovation Mile August 29, 2025 by John Berkovich Pacers Sports & Entertainment (PS&E) has tapped ANC to provide a complete package of digital signage at The Arena at Innovation Mile, the new home of the NBA G League’s rebranded Noblesville Boom. The project builds on a long-standing partnership between ANC and PS&E, who previously collaborated at Gainbridge Fieldhouse, home of the NBA’s Indiana …
This Disney DooH Campaign Makes Commuters Giggle on the Tube August 29, 2025 by Antonia Hamberger The best OoH campaigns are almost always the ones that blend into their surroundings with a clever, ironic twist. Disney pulled this off brilliantly on London’s Bond Street with an escalator DooH campaign that’s funny, simple, and probably makes a lot of agency people mutter, “Huh, why didn’t I think of that?” The campaign uses …
Teamlab Lights Up Abu Dhabi with “Megaliths in the Roots Garden” August 28, 2025 by John Berkovich Teamlab, the Japanese digital art collective, has opened its first exhibition in the UAE on Saadiyat Island, marking the debut of Megaliths in the Roots Garden. The immersive installation features 70° angled LED pillars, displaying ever-changing content. A first in the Teamlab universe. The project was delivered in partnership with Dubai-based systems integrator Blue Rhine …
Healthcare DooH Leader Patient Point Acquired by New Investor August 28, 2025 by Antonia Hamberger Patient Point has been acquired by a new investor who intends to lead the DooH media company into a new growth phase, following the merger with Outcome Health in 2021. The new owner, private equity firm Advent International, purchased the company from a group of investors led by L Catterton and Littlejohn. Cincinnati-based Patient Point …
