Marketing: RMG Releases New Brand Film October 4, 2012 by Dave Haynes RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes both to allocating a healthy budget for the work and to being much more creative in what gets done. Consider the terrific brand film (above), which RMG had done to show …
PRN Re-brands As IZON, As In Eyes On October 1, 2012 by Dave Haynes Premier Retail Networks (aka PRN) has re-branded/re-launched itself as IZON Media, as in “eyes-on” media, and positioned this new entity as being a lot more than just Digital OOH. The change, says a release, reflects the company’s dedication to integrate mobile, social and other technologies with its content strategies and vast network of strategically located …
Adcentricity Surfaces, Announces Varied New Network Partner List September 21, 2012 by Dave Haynes Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release this week saying it is still here and in fact growing. The company – which now describes itself as a location-based marketer (and not ad network) – says it is now …
DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention August 29, 2012 by Dave Haynes Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans meet this week in Tampa at the party’s national convention. Democrat supporters have booked at least a couple of billboards with opposing ad spots, and one of those boards is directly …
PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network August 28, 2012 by Dave Haynes ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has done a deal with Digital Display Networks, which operates the network in some 4,400 c-stores, to be the exclusive advertising sales representative for the network effective immediately. Says a release: Under …
Man Plans, Books Marriage Proposal on Digital OOH Network August 18, 2012 by Dave Haynes Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. Frank Bernardo developed and then booked a spot to run in a downtown Montreal mall the couple dropped into while on a weekend trip to the city. The bilingual ads were …
DPAA Adds Russian And Romanian Members August 16, 2012 by Dave Haynes The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, Brazil and Australia. The Romanian Indoor Advertising Association (RIAA) was founded just last tear and is driven by Ovidiu Brazdau, a managing partner of Info-Sanatate Network, a waiting room network in …
DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy August 13, 2012 by Dave Haynes The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to digital OOH in 2013. When planners were asked about project spending for 2013, 94.2% said they would include DPb media (worst contrived acronym … ever) in their plans, compared to 86.3 …
Singapore MediaCo Using Digital TV To Drive Digital OOH Bus Stop Network August 3, 2012 by Dave Haynes A Singapore media company is using what seems to be a pretty unique way to get content running Digital OOH screens at bus stops there. MediaCorp, described as Singapore’s leading media company, is using data channels in the country’s DVB-T digital television broadcasting system to deliver content. Instead of cellular broadband or hard-wired copper, the …
Kinetic Releases 4th Edition Of Digital OOH Handbook July 31, 2012 by Dave Haynes Kinetic has released its 4th edition of its excellent UK Digital OOH Handbook, a comprehensive guide to all the different formats available and insights into each of them, as well as the sector as a whole. The world’s largest planner and buyer of OOH media has co-produced the book with the production and creative technology …
