Posterscope CSO: OOH Measurement Still In Dark Ages December 5, 2012 by Dave Haynes One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James Davies, Posterscope’s U.S. and U.K. Chief Strategy Officer, reinforced his long-held assertion that mobile was the key to transforming OOH into two-way engagement. Davies was speaking at an Advertising Club of …
OAAA: Out Of Home Ad Spend Up 4.4% in Q3 November 29, 2012 by Dave Haynes The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same period last year. McDonald’s is the big dog in OOH spending, followed by Verizon and Chase. The OAAA says FOX and NBC are also big spenders, and BBC America’s OOH budget grew …
Mediacos Release Paper On NFC And Mobile Marketing November 28, 2012 by Dave Haynes A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC from the lens of advertising and engagement (not payment) in Canada and further afield. Called NFC and Marketing: Bridging the Gap, the white paper provides numbers and some analysis, and looks at …
City 24 7 Touchscreens Start Rolling Out In NYC November 20, 2012 by Dave Haynes Photos from Cisco IBSG The first of some 250 touchscreens in New York have started replacing old payphones on the nicer sidewalks of the city. The first two are running in Union Square, and more are coming in a trial program that has the approval of the city. The screens are ad-supported and the city gets …
Sold Out DailyDOOH Awards Set For Next Week In UK November 20, 2012 by Dave Haynes Tickets are now sold out for the DailyDOOH Gala Awards, an event billed as the “First Annual International Awards Totally Dedicated to Digital Out of Home.” The black tie evening is next Thursday in London in what would be locally described as a very posh establishment, the main hall of the Banqueting House – …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Dave Haynes Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
Locbit Adds Local Messaging Donations To DOOHgood Effort November 5, 2012 by Dave Haynes San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity efforts. All proceeds from text ads posted on the Digital OOH network that have the hash tag #Sandy will directed to the Red Cross and Habitat for Humanity, and a San Diego …
Planning: ADstruc, Telmar Work Strategic Partnership October 31, 2012 by Dave Haynes ADstruc and Telmar have worked a strategic partnership and integration deal that sees one of the biggest media planning platforms tied into a platform that helps agencies find out of home and digital out of home media avails. “An industry first,” says ADstruc, “Telmar’s planning software now seamlessly connects into ADstruc’s buying software to provide …
Mall Group Takes To Doing Its Own Advertising Pitch October 10, 2012 by Dave Haynes We’ve been doing some work with a shopping mall group lately, and paying attention to how commercial property groups approach advertising in their malls. In most cases, out of home media companies just get the concession and do all the marketing, sales and execution. So it was interesting to see a Google display ad this …
DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Dave Haynes The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
