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Hallmark Streamlines Dining Operations with Smartersign Menu Boards

Hallmark Streamlines Dining Operations with SmarterSign

Smartersign, based in Hauppauge, New York, has completed the three-month migration of Hallmark Management Services’ digital menu board network to its enterprise platform — a move aimed at modernizing operations across higher education and corporate dining venues. The transition replaced a cumbersome legacy system, enabling Hallmark to eliminate repetitive manual updates, expand creative flexibility, and …

Nielsen Study: Airport Ads Drive Measurable Engagement Among Frequent Flyers

Airport Media Proves Its Power As Nielsen Study Shows Ads Drive Action

As U.S. airports set new traveler records, a Clear Channel Outdoor–commissioned Nielsen study underscores why brands should lean into airport advertising. The research finds that airport media not only captures attention but also drives measurable actions, especially among frequent flyers—a group with significant influence in business and technology. The study highlights several key findings. Eighty-two …

Doohclick Enters Canada with Movia’s Airport Lounge DooH Rollout

DoohClick Partners with Movia

The Swedish ad management platform Doohclick has expanded into Canada through a new partnership with Movia, marking its first deployment in Canada and strengthening its North American footprint. Founded in 2015, Toronto-based Movia is best known for transforming delivery vehicles into mobile billboards, powered by its proprietary Mobilytics platform, which tracks impressions, GPS data, and …

Managed Services Models Shift Digital Signage from Integrator to MSP

Seoul Airport (Image: invidis)

Digital signage is steadily shifting from an integration-centric business model to an operations-driven one, with managed services emerging as a defining feature. What began with outsourcing operational responsibility has expanded to encompass consulting, software development, and comprehensive end-to-end support.  As digital transformation accelerates, customers are moving away from fixed-price and time-and-materials contracts in favor of …