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Wildstone Expands Australian Footprint With Nine Melbourne Billboard Sites

Wildstone Expands in Australia With Nine Melbourne Billboard Sites

The UK-founded OoH investor Wildstone has added nine premium billboard faces across Melbourne, strengthening its position in the Australian market. With its business model, Wildstone challenges the approach of most legacy OoH media owners: Rather than running networks themselves, Wildstone invests in OoH infrastructure and rents it to operators. The company also acquires static billboards and …

From Floating Billboards to Ferry Screens: Ballyhoo Media Launches San Francisco DooH Network

Ballyhoo Media Unveils 97-Screen Digital Network Across San Francisco Bay

Turns out Ballyhoo Media—the company best known (and sometimes criticized) for its floating billboards – also runs a much more buttoned-up side of the business. Case in point: the brand-new digital-out-of-home network they’ve rolled out across the San Francisco Bay Ferry system. Backed by programmatic buying, real-time measurement, and third-party attribution from Streetmetrics, Ballyhoo is …

Viewsonic Expands Canadian Channel Operations with Demo Center and Warehouse

Viewsonic has strengthened its Canadian presence with new warehouse operations in Vancouver and Toronto, alongside an expanded sales team and the opening of a dedicated demo center in Toronto. The twin warehouse facilities provide in-country, factory-direct fulfillment across Viewsonic’s full line of display and presentation products, allowing for same- or next-day delivery of in-stock items …