Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE January 15, 2026 by John Berkovich Hypermedia has rolled out a new generation of real-time programmatic digital out-of-home across the UAE, using audience measurement technology by Swiss provider Advertima. The network encompasses 250 screens equipped with sensors and edge processing to deliver dynamic, context-aware advertising. The screens analyze audience movement and environmental conditions locally, enabling creative to adapt in real time …
Screenverse Named Exclusive Programmatic Partner for Macerich’s U.S. Mall Network January 15, 2026 by John Berkovich Screenverse has been appointed the exclusive programmatic partner for Macerich, giving advertisers streamlined access to digital out-of-home inventory across one of the largest portfolios of high-end shopping centers in the United States. Under the agreement, Screenverse will manage programmatic activation across Macerich’s premium digital screens, while the mall owner continues to operate its direct sales …
Lego Turns Las Vegas Exosphere into Interactive Star Wars Trench Run January 14, 2026 by John Berkovich Star Wars fans must have been over the moon (pun intended) with this one. The Lego Group and Sphere Studios used the exterior of Sphere in Las Vegas to stage a large-scale, interactive Star Wars experience during CES 2026, transforming the venue’s 580,000-square-foot Exosphere into a brick-built version of the Death Star to mark the …
University of Illinois Plans Record-Setting Scoreboard and Major Tech Upgrades January 14, 2026 by John Berkovich The University of Illinois is undertaking a comprehensive technology modernization at Gies Memorial Stadium that will be headlined by what is expected to become the largest scoreboard in college sports, along with new bowl LED displays, a redesigned stadium audio system, and upgraded broadcast infrastructure, in time for the 2026 football season. Anthony James Partners …
Optisigns Launches Optidev.ai, An AI-Powered App Builder For Digital Signage January 14, 2026 by John Berkovich The team behind the Optisigns CMS platform has launched Optidev.ai, a new AI-powered application builder that lets users create and deploy screen-ready apps without writing code. Optidev is positioned as a no-code and low-code tool that allows users to describe an application in natural language and have the platform generate a working app that can …
Poppulo Appoints Amber Arsenault King as Vice President of Sales January 14, 2026 by John Berkovich Denver, USA-based Poppulo has appointed industry veteran Amber Arsenault King as Vice President of Sales. She joins the company from Planar, bringing more than three decades of experience across the AV and digital signage market. In her new role, Arsenault King will lead Poppulo’s global sales organization, with a focus on customer strategy, team development …
Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint January 13, 2026 by John Berkovich Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …
Insignia Backs Trooh Media to Scale DooH Campus Reach January 13, 2026 by John Berkovich Insignia Capital Group has made a strategic growth investment in Trooh Media, the digital-out-of-home platform that connects brands with Gen Z audiences across more than 1,000 U.S. college campuses. The deal is designed to accelerate Trooh’s next phase of expansion while preserving leadership continuity, with founder and CEO Martin Poitras remaining at the helm and …
Two High-Profile LED Platforms Go Live in Manhattan January 12, 2026 by Antonia Hamberger SNA Displays has completed two large-scale exterior LED installations in midtown Manhattan, adding new digital-out-of-home assets both within and just outside the Times Square district. At 711 Seventh Avenue, a new cascade-style LED network wraps the façade of the vocco Times Square Broadway hotel. Known as Squareview, the multi-screen installation is integrated into the L-shaped …
Red Dot Digital Media’s 2025/26 Review: Darryl Kuder on the Value of a Full-Service Partner January 12, 2026 by Antonia Hamberger Carlsbad, California-based digital signage integrator Red Dot is one of those smaller firms that lives and breathes digital signage. Clients turn to the company for digital storytelling projects, with Red Dot handling everything from the underlying hardware and software infrastructure to the creation of the content itself. The firm primarily works with BrightSign media players …
