Health Screening Kiosk Network Rolls With BroadSign April 30, 2013 by Dave Haynes Health solutions provider Stayhealthy has completed the initial deployment of some 2,000 self-service, health screening kiosks in pharmacies across the U.S., using BroadSign as the content management platform. The Los Angeles-area company’s plug-and-play kiosks are FDA-cleared and let consumers measure key health indicators including blood pressure, heart rate, total body weight, total body composition, BMI and color …
Outcast Inks Measurement And Planning Deal With Nielsen IMS April 24, 2013 by Dave Haynes Here’s more evidence the larger Digital OOH networks are taking serious steps to be proper, measured mediums. Gas pump TV operator Outcast Media has followed the lead of its main rival Gas Station TV in signing a deal with Nielsen’s Interactive Market Systems to build a model, reports MediaPost, that allows media planning agencies to build customized …
BroadSign Marks 10 Years With An X April 24, 2013 by Dave Haynes Congratulations to my old colleagues at BroadSign, who are celebrating 10 years in business, which is three or four more than lots of people predicted when the company ran into a perfect storm of cash flow issues and a crippling, lingering recession in 2009. The company is leaner and smarter because of that, and from …
Digital Billboards Used In Boston Bombing Investigation April 18, 2013 by Dave Haynes Here’s a ClearChannel Outdoor sign on the 1-93.
Twister Warnings Integrated With LED Ad Boards in Twin Cities April 17, 2013 by Dave Haynes County authorities in the Minneapolis-St. Paul area have introduced a new service that drives tornado alerts onto digital billboards around the twin cities. The roadside alert system is a collaboration between Hennepin and Ramsey counties’ emergency management divisions, ClearChannel Outdoor and the U.S. National Weather Service. The new system was tested in downtown Minneapolis Tuesday (with …
Jobs: Cineplex Looking For Executive Director, Customer Engagement (Toronto) April 15, 2013 by Dave Haynes There are not a a lot of people who will meet up with the criteria for this gig, but it’s a good one for the right person. Cineplex Digital Media is looking for an Executive Director, Customer Engagement, a job based in Toronto. The job description says: Key Areas of Responsibilities: Ability to develop a …
Key Systems Uses Medium It Serves As Recruiting Tool April 15, 2013 by Dave Haynes I am assured Mr. Photoshop has not been put to use here (but remain suspicious given that the ad is a motion spot and in a rotation). Whatever the case, the OOH software company Key Systems has started using the medium it services to do job recruitment. The company is advertising job openings on Signature Outdoor’s …
Screach Does Reset, New Investment Focused On Interactive Pub/Bar TV April 2, 2013 by Dave Haynes The guys at Screach have raised some $2.5 million in new operating capital and changed up the business model, focusing on being an interactive pub entertainment solution. ScreachTV, as it is branded, allows pubs to fill the dead space on their TVs (between things like Premier League and rugby matches) by creating their own personal, …
DPAA Adds Elevate, Gloss and enVu April 1, 2013 by Dave Haynes The Digital Place-based Advertising Association (DPAA) has added three more members to its roster – elevate DIGITAL, enVu and Gloss Media. elevate DIGITAL does interactive displays. enVu does the interactive projections on the floor thing in US malls. Gloss Media does nicer hair and nail salons, though the release <commence eye-rolling> says it “offers both …
Pattison Lights Up New LRT Platform Network In Edmonton March 27, 2013 by Dave Haynes Love the voiceover from the talent who apparently just came from a monster truck/demolition derby ad voiceover session ;-] Anyway, Pattison Outdoor Advertising has launched LRT-TV in oil and gas-rich boomtown Edmonton, Alberta (fascinating tidbit: I was born there in the late 1700s). The Digital OOH network is running at 10 light rail transit platforms …
