Mystery Partner Surfaces For iSIGN’s Curious Advertising Deal July 8, 2013 by Dave Haynes That very curious deal in which the Toronto-based interactive ad network and services provider iSIGN sold its ad rights to a mystery partner now has some detail. The contract granting exclusive advertising rights for the signage and mobile network in Mac’s Convenience Stores across Canada was signed with iTrix Media, which (for those following outside …
Newad Now Past 3,600 Digital Displays In Network July 4, 2013 by Dave Haynes If you need some tangible evidence in the argument that printed posters and signs will gradually go digital, here’s a very solid bit of news from up the highway in Montreal: Newad does the advertising in restaurant and nightclub washrooms thing, and has pretty rapidly converted much of that printed stock to digital. The company …
Very Odd: “Strategic Partner” Buys Ad Rights To Macs C-Store Digital OOH Network June 20, 2013 by Dave Haynes This is very odd, but then again there is no end of Very Odd in the Digital OOH (or whatever we’re calling it this week) space. iSIGN, and over the counter-listed tech and media play based in Toronto, has sold its advertising rights to the Mac’s c-store network in Canada for $1.5 million a year, …
Ayuda Takes On CBS Outdoor’s International Work June 20, 2013 by Dave Haynes Montreal-based Ayuda Media Systems has expanded its business ties with CBS Outdoor to support CBS in North America and its international operation. Ayuda’s platform – which does things like inventory management, sales, transit and digital campaigns, finance and proof of performance – has been supplying some of its management modules to CBS Outdoor for many …
Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel June 17, 2013 by Dave Haynes Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and losing media opportunity they value at $2.3 Billion a year. The media giant says it sampled activity across its global network of digital screens, and calculated that just 1 in 4 …
Projects: MLS Fans Morph Into Virtual Bobblehead Dolls June 6, 2013 by Dave Haynes The sports marketing interactive agency MVP Interactive has been doing a fan engagement thing with BBVA Compass Bank and Major League Soccer’s Houston Dynamo that lets people see themselves as a virtual bobblehead dolls outfitted in Dynamo colors or wearing virtual face paint. The photos generated can then be shared with friends. Says a news release: …
There’s No Free Lunch In Digital Signage … Except At Context Media June 5, 2013 by Dave Haynes While it’s pretty reasonable to attach the “no free lunch” adage to digital signage – as in anything free comes with some kind of cost – that’s probably not the case with Chicago-based Context Media, which is buying both lunch AND breakfast for its staff each day. The Chicago Tribune has a piece up about …
Xaxis Adds Digital OOH To Its Programmatic Buying May 22, 2013 by Dave Haynes The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via Digiday, of another firm spraying this ad territory. Xaxis says it has inventory across more than 100,000 digital out-of-home screens available through its audience buying platform. That’s a lot or a …
Q&A: Vistar Media Bringing Automated Buying To Digital OOH May 14, 2013 by Dave Haynes The deal announced a few weeks ago that saw Vistar Media raise $1.5 million to help fund the first real automated buy and sell platform for Digital OOH reminded me I wanted to do a broader piece on the company. Vistar co-founder Jeremy Ozen and I have been going back and forth on an email …
VertNext Is What’s Next In Ad…VERT…Ising (Really, They Said That) May 11, 2013 by Dave Haynes This is beyond awesome. A Philly area company has announced a new digital sign/advertising thingie that is positioned and presented like they just came up with a cure for some horrible disease. From what I can tell from this softly delivered blizzard of buzzwords and acronyms (including DMO, which is … something [think he means …
