Astral OOH’s Toronto Pearson Deal Means Canadian Airport Ad Dominance August 4, 2016 by Dave Haynes Montreal-based Astral Out-of-home has won the ad concession for Toronto’s Pearson International Airport, and with that now has ad rights in Canada’s three busiest airports and largest markets. Astral’s airport media business, owned by the communications conglomerate Bell Media, already has Montreal and Vancouver, as well as Ottawa and Halifax. Pearson is the biggie, though, …
BroadSign Goes Public With Patent Battle Plans July 26, 2016 by Dave Haynes The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a company it regards as a patent troll. In a note from CEO and principal shareholder Burr Smith, the company says T-Rex Property AB has, since 2012, filed 59 cases (and counting) against digital …
Projects: London’s Waterloo Station Gets Slimed By Ghosts July 11, 2016 by Dave Haynes This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. A news release says: The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Oozing, …
Projects: Monster’s Nice Multimedia Charging Stations At ATL July 8, 2016 by Dave Haynes This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece. Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on …
Belgian OOH Company Markets To Captive Smoking Audience July 6, 2016 by Dave Haynes I’m not exactly a frequent traveler to Europe, but what time I’ve had over there left me with the impression damn near everyone still smokes. So I’m not surprised a digital OOH product called Ashvertising is still around. A reader sent me a pic (below) he grabbed of one of these hybrid screens/ashtrays outside an …
The Next Wave Of Interactive Sidewalk Kiosks Will Sniff For Leaks And Log Traffic Jams July 1, 2016 by Dave Haynes hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. The product that Google-backed Sidewalk Labs is marketing …
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures June 26, 2016 by Dave Haynes There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. Canadian workplace apparel retailer Mark’s won a Bronze Lion under the Creative Data category at the Cannes Lions awards …
Curious: OOH Media Firm Acquired By Insurance Holding Company June 21, 2016 by Dave Haynes Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. Formerly private, Rouge is now majority-owned by Fairfax Financial of Toronto, which owns a bunch of insurance and …
Ad Campaign Hyper-Targets Apartment Rentals To Digital Posters In NYC Neighbourhoods June 17, 2016 by Dave Haynes You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities. Those LinkNYC interactive information stations that are popping up around Manhattan and the boroughs, replacing phone booths, are there to provide …
PATTISON Onestop Catching Up With Captivate In Canadian Elevator Media Race June 14, 2016 by Dave Haynes Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space – having just announced a deal to take over a set of Canadian buildings from its Boston-based rival. The company, a division of PATTISON Outdoor Advertising, has added to its Digital Office Network …
